Let's face it, the idea of WiFi by the major mobile operators in the USA has been more trial and error, or when they chose to explore it, for the most part it was more like seeing someone dip their toes in the water in the past, as in reality only T-Mobile and to some extent, AT&T even played in the WiFi world with any real skin in the game.
Sprint, whose network folks operated a WiFi network in some airports (now part of Boingo) and AT&T, up until the Wayport snatch and grab, really was using WiFi more as a way to sell wholesale data capacity, than including it in their so called Wireless strategy. T-Mobile, long the leader in the WiFi game of the majors, pretty much walked away from their key access deal with Starbucks, in exchange moving their in ground network capacity over to their new 3G play. That left Verizon Wireless, which had the foresight some years back to stop parent Verizon from deploying hotspots in phone booths in New York City and elsewhere, when the wireline side of the house wanted to make WiFi access easy, as a benefit to their DSL customers, thereby offering something different than their competitors, the cable companies, Cablevision and Time Warner.
Ironically, Cablevision is mopping up the floor with Verizon in their backyard, and their WiFi play is showing why the cable guys are winning the wireline customer race, and creating their own mobile world at the same time. While Verizon initially viewed WiFi as a stunt from their land based competitor, history is starting to show that it was anything but a stunt, but a core plan by the cable giant to begin offering phone service over WiFi at some point in the future, but more than that, it means their customers have a single network to play on. A concept AT&T is chasing, but on a far larger level
So after all this mucking about, came the thaw, as somehow, as mobile broadband uptake started to outrun capacity, the mobile folks realized that WiFi was their savior. The first real snowcap to melt was in reality the Starbucks deal with AT&T, followed by AT&T's Wayport purchase. Then came the big ice flow, as Verizon began overall to start to bundle in WiFi for FIOS and other broadband customers.
This has all led up to this week's moves by Verizon and AT&T, both of whom seem to be in a race to get traffic off of their 3G networks and onto other networks.
Verizon's News for their mobile customers
For fast food lovers, now you can get WiFi for free with your burger and fries, plus linger around McDonalds. This is a huge boon to the road warrior because now between Starbucks and McDonalds, you can pretty much find WiFi all across America. Toss in a Boingo or Boingo Mobile account, and all the hotspots you'll ever need, pretty much become yours to connect to.
So, it makes you wonder, why the mobile operators never embraced WiFi until they needed it. Just think how much farther ahead WiFi would have been with just some plain old common sense on their part, instead of protectionist practices, that only ended up costing everyone more money.
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