Irwin Lazar has a post about the recent "virtual" conference that took place at VoiceCon.
As someone who uses the collaboration and conferencing tools more than most, I'm realizing the more I go on the road, the more I am not that far from others. My staff and I are making heavy use of client tools from Yugma for Web Conferencing, VAPPS for High Definition Audio and of course SightSpeed for video conferencing. Toss in some Skype here and there, and basically being away is not like what it used to be.
But one comment really reached out and hit home that we've been hammering on for over two years. You can meet with more people more easily with video conferencing, a point Irwin makes loud and clear.
One executive I spoke with cited the ability to meet with half a dozen clients in a day using telepresence compared with how long it would take to travel to each client location. He noted that he would normally conduct client or partner calls via telephone, but with telepresence, he felt that they were achieving a stronger level of client/partner interaction.
Let me take this a step further, for being a all star on the conference circuit means that you have to be both there and also at the other "there" virtually at the same time, and know how to do both with the same aplomb and dexterity.
Video conferencing is a great to maintain continuity and build rapport. It allows you to have meetings face to face without going away, thus there's no down time due to travel. Add in the ability to work the venue, find people face to face, socialize, meet in the hallways, press rooms, speakers lounges and in hotel lobbies, and have the bandwidth to do both and you have the winning combination.
Unfortunately, bandwidth tends to SUCK at most hotels and venue if you don't pick carefully, or the prices are so obscene that you won't dare want to pay the freight. Once the business world that makes the decisions catch on to the concept of Pay As You Go High Quality Public Wireless, the true value of all this "virtual" face to face will be met.
For now, practitioners like client and friend Peter Csathy CEO of SightSpeed are the pioneers in this approach. Peter spends two days in his office in Berkeley, CA while being almost a neighbor three days a week up the road here in San Diego, CA. His mantra is "drink your own kool-aid" and he makes extensive use of his own service, SightSpeed to organize virtual meetings. He also goes on the road to get up close and personal.
And personal is where the market is right now. I tend to be in front of clients more and more these days, especially at and around events. In a week I'll be in Las Vegas and will overlap with no less than six clients, all in town for either Electronic Telespan or CTIA's conferences, as well as for ShowStoppers and Mobile Focus. The time around these events gives me face time, and also expands the so called "network" of contacts we have to maintain. Most important though is the time I'll spend away from the event, holed up in my hotel room, or HQ office suite. Both will give me enough bandwidth to be up and online, in touch and very personal with the rest of the folks who aren't in Las Vegas. Using all these tools makes it easy to KIT (keep in touch) with those near and far
You see, with all this new technology means, "what goes on in Vegas, no longer only has to stay in Vegas."
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