I just received an email about the improvements SouthWest is making to their boarding process. Okay, for some of us that's old news. It will sure give business travelers another reason to LUV Southwest. I know I sure do. Living in SoCal and being a regular flier to Silicon Valley, Phoenix and elsewhere they fly, I've learned to really enjoy the attitude and approach they have over the older and perceptually more established airlines.
Now in the email they sent out they have given me even more reasons to LUV them. It seems they are going "extreme" and in doing so, really want more business travelers as well as families.
In early November, we will start the new boarding systemwide (view new boarding demo). And at the same time, you’ll start seeing these updated gate areas pop up in airports across our system, with a complete makeover of all 64 cities in early 2008.This “extreme gate makeover” is designed to improve the airport experience for each and every one of our Customers, including: a business focused area with padded seats, tables with power outlets, power stations with stools, and a flat screen television for news programming; a family area with smaller tables and chairs, “kid friendly” programming on a flat screen television, and power stations for charging electrical devices (such as portable DVD players, etc.). Check out the new gate design.
Charging stations are essential. In my book they rank up there with really good WiFi.
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