Om does his usual laser like surgery on the news, or lack of news, around Skype that came out at the earnings call yesterday. Read towards the end and you'll see that he digs into the softball like questions asked by sell side analysts.
First, I wondered if the call was available via the Skype conference bridge capabilities they recently touted that are available via VAPPs? If the call wasn't whoever is running Investor Relations and Corporate Communications at eBay should be the next target in Meg Whitman's big broom/silent broom clean up of management.
In reading over the earnings announcement it seemed eBay only streamed the call via one of the services that relies on Akamai, Raindance or Premier for the high volume bridge/webcasting features. In my view not using the technology you tout (or as client SightSpeed's CEO Peter Csathy's like to say, 'drink your own Kool-Aid' ) shows a real lack of belief in the technology. This somehow reminds me of when now Covad property GoBeam that before it was acquired by Covad and totally retooled (e.g. ... got sold by slick silver tongued devils to company that should have known better and had to be fixed) was deemed to be unreliable enough that some of their VC's didn't use the service.
In my view, Skype parent eBay should be insisting to their IR team that Skype be used as an additional channel outlet as one more proof point and validation that Skype can do more and as support for their developer program "partner."
In reading the transcript which Om linked to, only one question seemed
to focus on Skype, with the rest about eBay overall. One reason is the
lack of telecom sector analysts on the call or asked to pose a
question. If eBay wanted to receive support for their Skype acquisition
and its performance to date it won't come from the Internet economy
analysts or banking types, it will come from the telecom sector sell
side folks who know how to look at the numbers and what to ask.
Now back to Om's point about softball questions. The way the earnings call occur is usually rather straightforward. The analysts call into a conference bridge and their names, and company affiliations are requested by a moderator, who usually works with a member of the public company's Investor Relations team. The moderator and company contact either talk on a separate line or use an IM like client to keep each other apprised of the number of callers, who is on the call, who to queue up for questions and so forth. The moderator, once told whom to select, unmutes the analyst and says for example, "James Enck from Daiwa Securities has our first question......" and off Mr. Enck goes to ask a question that is fielded by one of the company executives.
This is much akin to talk radio where a producer asks your name, and the question you have before you go on the air, and just like talk radio, the questions raised and the analysts chosen are rarely unknown quantities by the time a company like eBay has reached their market maturity level as they have. As a result the analysts who may be known to ask the tough questions, rarely gets called on, and instead the known "name" analysts receives the nod. In some cases the analysts actually talk the afternoon before the morning call, after market close with the CFO or IR Director to get a sense for what is coming down on the call and to provide perspective. Talk to three or four of these folks and the company has a pretty good idea of where the call will go, and how to position things, as well as how to respond. While the calls questions are not scripted, there is usually a rehearsal the day before the call, to make sure everything flows that involves the company's team, minus the analysts, but the job of the IR Director and sometimes an outside advisor is to play the devils advocate and ask the hard questions to sharpen up the delivery, as well as to highlight the good points and delivery.
Since Om tossed out the first pitch, calling the questions softball, I'm hoping when he finally gets his chance to spend time with Meg, that his hardball questions get answered, and I hope she doesn't hide behind the skirt of the publicly disclosed numbers and tells him, and us, what is really going on with Skype.
Until eBay begins to get the questions, input and opinions from the telecom analysts, Skype will be only a "one question" kind of discussion point on the eBay earnings call, but then again, maybe that's all they really deserve.
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