New York Times wine critic Eric Asimov gave an interesting interview on VinePair. When media leaders take the time to share their thoughts it's always a good interview to check out.
Asimov, who may be the most populist style writer of wine critics talks about the trends in wine, the Natural Wine movement and supermarket wines. His perspective on supermarket wines, also known as mass market wines included a discussion about The Prisoner. He also talked about millennials and their impact on the premium wine world.
My view on supermarket wines are rather polarized. Most of the wine on mass market shelves are the wine industry version of Miller Lite. It's wine made to a formula. There's a way they wine has to taste and year after year, the big brands seek to make a wine that will always taste mostly the same, year in, year out.
Give it a listen.