We've all heard of the MVNO, the acronym for a mobile virtual network operator. They took a while to take off, and have had their ups and downs all over the globe. In some markets they have done well, in others not so well, and in the end, any have either shut down or simply been acquired as alternative brands for the established mobile network operators (MNO's).
Others like former client Truphone have morphed into a Global Mobile Network Operator (GMNO), combining core network access with global roaming and local numbers. GoogleFi operates similarly, but because it is so tightly woven to the Google core network and services it is really more of a single connectivity plane to all that is Google and the Internet. Nowhere is this more evident than on Google's own Android based Pixel smartphones. But, when you take a broader look at what both Google Fi and Truphone have done so far, they really have set the stage for the rise of a new category, the EVNO-the enterprise virtual network operator.
Recently Tango Networks announced their Kinetic Cloud Mobile X, something the company describes as the "first communications service that creates a private mobile network exclusively controlled by an enterprise for maximizing the productivity of its distributed workforce." If that doesn't have all the makings of an EVNO, I don't know what does.
Tango Networks is providing the enterprise market with total control from mobile and WiFi access to policy and full UCaaS functions, something pal Dean Bubley, the London based futurist and analyst says is "an early example of a wider trend." Beyond Tango, Bubley is expecting to see "continued convergence of MVNOs with enterprise comms and UCaaS, enabled by technologies such as eSIM and cloud-based mobile core networks."
From an enterprise perspective the mobility manager, or IT mobile lead, can now define the mobile experience for their entire staff, and even others who need to be connected to their core communications system using Tango's Kinetic Communications Platform. This goes well beyond simply providing calling, connectivity and access, as what is doing is more akin to concepts like federation by allowing those who actually need access, even third parties related to the enterprise to have access, and even then, only permitting them do what they are permitted to do. That's a lot like sharing a file from Google G Suite inside and outside the company, as the platform makes voice, text, video and more accessible across the entire enterprise and just as reachable by their ecosystem partners.
While Truphone and Fi, start first with the SIM, Tango ends with that. The SIM, or eSIM at some point, is merely the key to the network lock, including over any form of mobile wireless or Wi-Fi for authentication. What makes this so very interesting is what Tango has done with the core UCaaS system, making the SBC the real traffic cop, and the softswitch more than just a glorified call director by moving the call control functionality from the mobile operator inside, to the enterprise itself.
Taken on face, this may seem immaterial, but have you ever tried to transfer a call from one mobile phone to another? It's almost impossible unless you're running the call over a data connection and have a UCaaS provider in the middle. That's a lot like what GoogleVoice does, and it's really basic stuff.
But in the Tango environment, they've made it is as easy as it is on a desk phone because the call control is inside the enterprise network's UCaaS system, making the mobile wireless network (or WiFi) no different than a cord or cable does for the handset on the office network.
This change to how Tango handles calls means even when a user is on a legacy 1XRTT network like Verizon's or Sprint's in the USA, the functions still work as if they were in their offica as Tango's native mobile network policy enforcement tools that have been embedded inside the Tier 1 carriers for going on a decade allow the phone to be a true extension to the UCaaS system. Granted, there may be some differences in how the service behaves depending on user device configurations and support for SIM connectivity, but the Mobile UC and policy enforcement tools work everywhere, with more fuctionality on 3G and 4G/LTE, all based upon the patented Tango technology.
In essence, each enterprise customer becomes their own mobile operator. This happens because Tango keeps the Kinetic Cloud Mobile-X radio and device agnostic, and operates just like Google Fi or Truphone, serving as a global MVNO with multiple carrier connectivity. This gives the enterprise the ability to route calls, messaging and data as well as apply local country numbering using the UCaaS switch and SBC by using the rules that have been established within the enterprise call control platform.
That's all why I'm calling Tango's Kinetic Cloud the first of its kind EVNO!!!