The Comunicano Communique for Monday March 28th 2016
The Comunicano Communique
Good Morning. It's a Monday and the stories today are going to help you do better business. Take the changes going on in Social Media. Instagram. Snapchat. Facebook. News about each of them leads things off. Then there's growth. Netflix and Spotify both are changing the ways we consume entertainment. All that and more in today's Comunicano Communique.
By the way, don't miss the API event of the summer in Las Vegas. "All About The API"......
Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app. The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.
Rumour has it that Instagram 's new algorithm will be dropping tomorrow, resulting in a big change to the way posts are displayed. Rather than presenting users with a chronological list of posts, the algorithm will sort posts based on "the likelihood you'll be interested in the content, your relationship with the person posting, and the timeliness of the post".
Facebook activated its Safety Check tool to help people stay in touch after a deadly terrorist attack Sunday in Pakistan, but the feature strayed far afield from the carnage. Safety Check automatically sends Facebook users in an affected area a note asking if they're safe.
Spotify has 30 million paid subscribers, CEO Daniel Ek announced today in a tweet. This is the first subscriber update Spotify has given out since it announced it had 20 million subscribers days before Apple Music hit the market last June, and shows the increased competition has had little to no effect on Spotify's growth.
Late into the night on St. Patrick's Day, Netflix hosted a makeshift "war room" at the company's Silicon Valley headquarters. Engineers and product wranglers sat loosely around a long, U-shaped formation of desks, monitoring diagnostics and Hipchat conversations. Linguists and translators patrolled a ring of television sets to check subtitles and dubs in a dozen languages.
Google To Open A Dozen New Data Centers To Take On AWS
Google is planning to open 12 new data centers over the next 12-18 months. This has come just weeks after Google nabbed Spotify and Apple as its cloud customers. The huge cloud push by Google could see Google Cloud become its biggest growth engine a few years down the line.
Apple might be ready to ditch some of its charger cords by 2017 with a plan to charge next-generation smartphones through the air. Apple analyst Ming-Chi Kuo, who has a track record of solid Apple hardware predictions, told 9to5Mac over the weekend that he thinks next year's iPhones will charge wirelessly.
The industrial Internet of Things doesn't just show up in a box at the door ready to use. It takes integration to deploy IoT systems and get the maximum benefit. That's because IoT isn't one thing, but many linked together in pursuit of a business objective.
NTT Data Corp., a unit of Japan's former telephone monopoly, agreed to buy technology services businesses from Dell for $3.055 billion. The acquisition was announced by the unit of Nippon Telegraph & Telephone Corp. in a statement to the Tokyo Stock Exchange Monday. The company didn't give a date for when it will acquire the Dell units.
Palmer Luckey has never used an Oculus Rift. That's what the founder of Oculus keeps telling himself as he unboxes the commercial version of the virtual reality system he invented. Opens the package. Takes out the few elements-the headset, the single cable that connects it to a computer, the small cylindrical infrared camera that tracks it in space.
The Consumer Electronics Show, universally known as CES, is a riot of technology. Held annually in the bleak Nevada desert town of Las Vegas, it is a great blinking din, jammed with screens, speakers, automobiles, whirling drones, blooping robots, e-cigs and e-cigs and ever more e-cigs, plus some 170,000 people bumping around inside a disease-ridden convention center.
We have an insatiable thirst for the new. In business, we want new products, new campaigns, and new ways of reaching consumers. The shiny object syndrome isn't just about being easily distracted. It's also the result of thinking that what is new - and seemingly unique - is better.
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