The Comunicano Communique for Monday December 28th 2015
The Comunicano Communique
It's Monday, and I have to wonder how many people are really back to work versus being "at work" this week. Well, your trusty curator has been sniffing out the stories and making news myself in CommPro.Biz and realizing how great it is to not be traveling this holiday season. Today we'll look at the best commercials and ads from 2015--love the Nike spot and the Atlantic spots--, read a piece about celebrity endorsements-good or bad, a rant from pal Dean Bubley and much, much more.
Have a view on the news today? Please let me know what you think....Andy Abramson
Editor's Note: CommPRO is reaching out to our community, asking the c-suite for 2016 predictions. We welcome your commentary. Please email By Andy Abramson, CEO/Founder, Comunicano, Inc. As the year comes to an end, and as our minds wander and look ahead to 2016, one cannot reflect on what's happened in 2015 to envision what the upcoming year may look like.
Facebook founder Mark Zuckerberg has written a forceful defense of the company's plans to offer limited, free internet access in India, comparing Facebook's Free Basics service with libraries and public hospitals.
Amazon reports that it had an absolutely massive holiday season, the biggest ever in its 21-year history, hitting numerous milestones. The Seattle-based company added 3 million new Amazon Prime subscribers in the third week of December alone, buoyed by free two-day shipping-only two- hours in some areas.
Amazon said tonight that it added more than 3 million new Amazon Prime members globally in just one week at the height of the holiday shopping season this year. It's the latest sign of growth for the company's $99/year free-shipping and video-streaming subscription service.
The Christmas holidays are the time of year when different generations of the family gather around the dinner table. So it's a perfect opportunity for a spot of tech anthropology. Here's how to do it. At some point, insert into the conversation a contemporary topic about which most people have strong opinions but know relatively little.
In the spirit of the holiday season and New Year, this is another list about 2016. There's a bunch of words and concepts used in the technology industry that make you look like a fool, or at least lazy and sloppy. They're often meaningless, duplicitously-used to "misframe" an argument, or just generally cringe-worthy.
For all the fear surrounding ad blocking, there are still a lot of people watching ads. Consider Geico's Unskippable pre-roll ad: It currently has more than 8.1 million views on YouTube. Or look to Android's ad featuring unlikely animal friends: It became the most shared ad of all time, with more than 6.4 million shares.
This year, social media adoption hit a new high. Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year). This means more people now regularly use social media than the entire populations of the United States and China, combined.
Many people may think that celebrity sponsorships are the holy grail of marketing, but are they really worth it? While stars can boost a brand's image temporarily, they can also be a horrible match for a company in the long term. As a result, many consumers end up viewing the brand as inauthentic-or worse!
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