The Comunicano Communique for Monday December 21st 2015
The Comunicano Communique
Happy Monday. It's a holiday week Monday which means news is not exactly pouring out of anywhere. That's why today's Comunicano Communique is chock full of lists, trend data and worthwhile suggestions from marketeers. My favorite is the second story, "Why Brands Should Create Less Content" as it's all about something at Comunicano we espouse. That is having our clients customers successes be the story.Translation--THE CASE STUDY. But there's more great reading in the stories curated today...so READ ON..
Have a view on the news today? Please let me know what you think....Andy Abramson
The percentage of U.S. homes with high-speed broadband Internet service has significantly fallen for the first time, as a growing number of Americans are relying solely on mobile broadband service via smartphones. Overall, about 67% of U.S. homes have broadband connectivity, down from 70% in 2013, according to the new Home Broadband report, out today from the Pew Research Center.
Digital Marketing by Kristen Matthews Kristen Matthews is the marketing and community manager at GroupHigh, a blogger identification and analysis platform. She loves the collaborative elements of digital and social marketing, so don't hesitate to reach out to her at any time. Quick! It's time to audit the amount of content on your social channels.
Keith Weed is the Chief Marketing & Communications Officer of Unilever, the Anglo-Dutch consumer goods giant. He is responsible for all the Company's Marketing and Communications, which involves not only the external marketing to consumers, but all internal communications as well. He also steers their Sustainable Business function.
Social Media Strategy by Tate Handy Tate Handy is the Outreach Manager at Digital Third Coast, a marketing firm located in Chicago. Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising.
Sure, Amazon, Google, and Microsoft are tech titans, making billions by selling web hosting and other services to the biggest businesses in the world. But they can't be everywhere. And there are plenty of startups that help the web run smoothly, behind the scenes, in ways you don't even realize.
An interesting story made the rounds back in August. While conducting a search for "python lambda function list comprehension," programmer Max Rosett was suddenly invited to attempt a cryptic coding challenge. After completing it, he was contacted by Google - where he now works.
The founders of Teletext.io, Marcel Panse and Sander Nagtegaal, are into quirky work rules. For example, when meetings at an earlier startup of theirs went too long, a rule was instituted that speakers must dance while they talk. Teletext.io, a content management as a service platform, has its own unusual rule: Its developers can't use any servers or virtual machines.
BERLIN - When Mathias Döpfner, chief executive of Axel Springer, and a handful of his top managers first set their sights on the United States three years ago, it was with notebooks in hand, rather than checkbooks.
For the last half decade, ever since digital books and e-readers first came on the scene, news headlines have been at war. "The physical book is dead," some reports declared, while others vehemently argued for the eternality of the printed word. Data, actually, supports the latter sentiment.
We're now coming up to 9 years since the launch of the iPhone kicked off the smartphone revolution, and some of the first phases are over - Apple and Google both won the platform war, mostly, Facebook made the transition, mostly, and it's now perfectly clear that mobile is the future of technology and of the internet.
From the start, 2015 was ripe for world-changing innovation. In early January, we saw Bill Gates drink clean water converted from sewer sludge and human waste by a special processor. In February, social workers and computer scientists came up with an algorithm to prevent the spread of HIV among homeless youth.
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