Over the past few weeks Dell has been having a series of posts on their "PowerMore" blog site about the subjects of VoIP and Unified Communications. Today, a third appeared in which some of my thoughts are shared.
But don't think Dell is doing this just because Voice and Unified Communications are topics of interest again. Dell is doing this because of two key relationships they have forged. One with Vonage which is what has led to both Telesphere and Simple Signal being acquired by Vonage, and the other with long time partner, Microsoft who is in the middle of expanding the sales and use of Lync-now called Skype for Business at all cost, through all channels.
Thus the effort by Dell on PowerMore is in essence what poker players call a "tell" to signal the market of the forthcoming sales effort as publicity usually comes before sales promotion, and sales promotion often foreshadows advertising. This all means in today's content based marketing world the approach to get content into the search engines organically, that appeals to the target audience is clearly the first step Dell is taking to dell their two "voice, video and collaboration" services that they have in house from Vonage and Microsoft.
Why is this important?
Dell is a direct marketing powerhouse, and a channel savvy marketer. With coordination and effort Dell is beginning to show its teeth again, on being more of a selling machine than simply a services company. Dell is looking to sell the full stack to the Windows world which puts them back into the game on a variety of levels.
In essence Dell returns to being a major go to market operation for Microsoft not simply a seller of Lync...but then again, that has always been a marriage of dual need, and one that with Microsoft as part of the privatization of Dell, will likely begin to see bringing growth and prosperity to both, with Voice and UC as front line drivers to that success.