BlogGeek.Me has the skinny on Facebook Messenger using WebRTC, and it is big news.
Messenger adding WebRTC is big news because it comes at a time when Skype has taken their eye off the ball. Skype is now chasing the business crowd, and in turn, not doing much to keep the consumer market loyal. And, the consumer market is what Facebook owns.
The addition of real-time communications based voice and video by Facebook, something they have been trying to offer for many years going back to the earliest days of their apps, keeps people inside the universe of Messenger. Given the volume of users who already take advantage of it as an alternative to text messaging, between Messenger and WhatsApp, Facebook addition of voice strikes a blow against Skype, just as Skype hit the operators.
The deployment also comes at a time when telco/mobile operator voice minutes are declining. Mobile operators are equally under attack on the SMS front, with the assault coming from many of the alternatives that the worldwide youth market uses. And, because the youth market is app first, carrier agnostic, and not operator loyal the long term revenues of operators are at risk.
This risk is there because, in essence, the Millennials care less about the operator and are patently brand disloyal from the start. They also tend to be pre-paid subscribers because they have not yet established credit. Being pre-paid allows them to jump between operators when offered a better deal. They also prefer more about what they communicate than over whose network they are on and will switch in a minute if it suits them. They aren’t even cord cutters for they didn’t even have the cord to cut.
What this means is looking longer term is that Facebook and Messenger will already have the people using their service even before they have a mobile phone because tablets connected to Wi-Fi will be the kids first connection.
By adding WebRTC based voice and video, data channel capabilities and a p2p core just like Skype of old, inside a Facebook tied service you have the makings of an even bigger threat to the telcos that even Skype.
And, that's why it's big. BIG..BIG NEWS.