I just read pal and uber analyst Dean Bubley's recap on the first day of the 2015 Enterprise Connect that's being held in Orlando. I have to admit, that the lack of excitement in Dean's post came through, further underscoring a feeling I have about events, conferences and summits being less and less about the news and really coming back to being what trade shows were created for. To sell.
That makes it far less interesting to people like Dean and I, who are looking for the next big thing and how to propel it. You see, today, you don't need a trade show to launch a service or product. Apple and Google prove that all the time, as the media and analyst are all so connected these days that a good story gets told and retold regardless of where it's announced.
Dean's comments about WebRTC are very much also in line with mine, and I'd go one step farther. At a conference like Enterprise Connect the news or solutions we're going to hear about are those that solve the problems that the enterprise has, not the ones that mobile operators or ISP's have. Save those angles for other events that are more targeted.
To go farther, I'm not surprised that the WebRTC angles are all around Skype replacements and VoIP parallels when in reality there's so much more that can be done with WebRTC and things that are far more exciting like sensors, beacons, IoT and Wearables to me. But, those are not yet ready for Enterprise Connect, but give it a few years.