Let’s face it, we’ve all had credit card transactions declined even though we were nowhere near our limits. Usually it has to do with location, as that’s one of the factors that the credit card issuing companies and banks love to use to detect fraud. But, when you’re actually the person who is the cardholder making the transaction not only is it unneeded by the merchant, it’s unwanted by you.
Today, VISA has come to our rescue with a new service called Mobile Location Confirmation, powered by a Comunicano client, Finsphere out of Bellevue, Washington. Kevin Fitchard of Gigaom has the details and angles on why this is so, so needed.
Mobile Location Confirmation Video from Visa Vimeo on Vimeo.
I’ve got a few horror stories of when card charges were declined, time wasted, and in one case, it caused me to be somewhere that caused a car accident, as we never would have been where we were when at the time if we hadn’t lost 15-20 minutes going through the verification process when I was shopping at a Staples in Scottsdale. Another was at Mobile World Congress with Nokia, where I was paying the hotel bill for all of our blogger guests like Eliane Fiolet, Alec Saunders, Matt Miller, Oliver Starr, Stowe Boyd and others.
Well thankfully, as soon as the banks start rolling this out from Visa the issue of the unnecessary declines for suspected fraud will go away.
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