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April 01, 2013


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I agree in part.

I think the most under-rated aspect of WebRTC is its relevance to the media buiness. Most discussion has been about its role in enterprise (eg UC or contact centres) or telcos (extending IMS or Telco-OTT), or more "general web use".

Integration with media or TV makes a lot of sense - not just for dropping ads into conference-calls, but also for things like "interactive reality TV" - imagine a million people shouting at the referee, or Simon Cowell, via their tablets or Internet TVs.

You can forget about the sending-party pays bit though - that is one of the most mythical beasts in all of telecoms. You'll see WebRTC unicorns before any sort of reverse-data charging.

Dean Bubley

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