8x8 #latergram (Photo credit: qthrul)
I was really impressed with what one of my agency's client's did when it came to communicating with their customer base surround Hurricane Sandy. Cloud communications leader, 8x8 sent out an email pointing to a web page that had a Disaster Planning document, all geared around the concept of maintaining communications using their platform.
Good disaster planning starts before the situation arises, so with a service like 8x8's Virtual Office Online, the ability to work around Hurricane Sandy can occur, with some advance work or the next time someone can log on.
This type of functionality is not unique to 8x8 as others like Phone.com, OnSip and RingCentral, to name a few, have the web based portal management to enable customer adminsitration so should disaster strike, business and communications can continue.
In addition to the web page, 8x8 smartly posted tips for staying connected on Facebook and Twitter before the storm hit. Equally smart thinking was sending out a special email ONLY to all of their east coast customers with the same information. This elevliated telling unaffected customers what was needed to be done with the primary information being the tips on how to easily route business calls to other locations or cell phones.
This happens because cloud communications companies can more easily be redundant and shift their network services from one place to another when disaster strikes. That's called being PREPARED.