This infographic about mobile coupon consumption reveals a lot...Japan which is highly mobile and where mobile devices already have replaced the wallet shows high use of mCoupons. When you look at the preference that shows QR codes (updated and advanced barcodes) as a way to locate and have coupons sent to a mobile device one has to realize that the early adopters are recognizing the value.
Besides a digital coupon is far better for the environment and the ability to redeem them, with less handling has to appeal to brand marketers.
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