With AOL buying the Huffington Post we're seeing the start of a media buying media spree.
This is all about ad serving, not about content. Don't be deceived. AOL's future is in serving up ads something they are deperately trying to do by aggregating pop-culture content on a global level and with Patch.com on a local level.
The combination of Global and Local while very compelling, may not be all it's cracked up to be, in the opinion of Om Malik, who has analyzed the deal.
Comments