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December 03, 2010


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Thanks for the hipmunk-love, Phil. We're thrilled with all the buzz hipmunk.com has gotten since launching just a few months ago. There's always room for UX improvements all over the web (and in meatspace) and we'd *love* to see someone improve restaurants -- hell, I just wish more products/services put consumers first in their design.

Phil Wolff

I really wish they had APIs for the mashup crowd. Not just integration with existing restaurant management systems but a real platform. Couldn't you see something like a Tungle+OpenTable mashup? OT+EventBrite? OT+Plancast? Their mobile app should be able to import a calendar event from Outlook or Google Calendar to see the time, place, and who is coming. I saw a brilliant airplane reservation system UI today at http://hipmunk.com, so there is definitely room for improvement in OpenTable's user experience.

If OT isn't surprising its users (on both sides of the reservation) with delightful improvements every quarter, an upstart should steal or redefine their business. Hard to sustain, but that's the game.

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