When you look at a story like this from Phillip Elmer DeWitt, it is easy to see why Apple is winning and others are not faring as well. The growth of Apple across the board, since the launch of the first iPod, then iPhone and now the iPad has led to even deeper adoption of Macs year by year.
With college and university students turning to the Mac in increasing numbers, the future of business computing and office/enterprise workers will become more and more Mac centric and that means companies like Microsoft need to develop for Macs earlier.
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