News from Broadsoft last week makes me think that the folks there have got their heads in the cloud.
Well at least that's my takeaway after reading their press release as it appears to me that all of the new Broadsoft service enhancements can reside in the cloud, not only at the switch which actually creates a cloud of sorts. I share that view because as broadband becomes more widespread there is less need for servers on location and far greater efficiencies avchieved from the ASP/Time Sharing model that the cloud really is.
Just look at Voxeo. The HD Voice Support follows Orange's announcement and the move that long ago is available from Junction Networks's OnSip between users endpoints that are capable of supporting the better sounding solution.
The QoE offering is another service I foresee others emulating and likely expanding upon, but Broadsoft gets first mover advantage here. Much like FlatPlanet and their announcement about dynamic Caller ID announced last week, many of these services are really best put in the cloud, not on premise, but few if any seem to offer any unduplicated features.
Next week at IT Expo in Miami Beach (where Broadsoft will have some folks talking but on different panels) I'll explore what it really means to be "in the clouds" with the likes of Thomas Howe, Irv Shapiro, Alec Saunders and others. Those are the folks who not only talk the talk, but are walking the walk everyday.
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