Pal Luca's company Sitofono has been at the click to call game for a very long time, and has struck some interesting partnerships along the way. With each new partnership comes some very different ways of deploying his companies very complete and comprehensive back end for calling and call management.
Just this week, Sitofono and iCitta, described by Luca in his post as "leading player in the directory business" have made a big move against the traditional directory players with the launch of their "free" call any business service in Italy and the UK that is located in the iCitta directory.
This is a very good example of putting VoIP and SIP in the middle, making it transparent to the user and easy for the customer. In many ways this is the kind of forward thinking that Ribbit is also promising to deliver, which Voxeo, ifByPhone and Jaduka are already also powering for business, both small, mid size and up into the enterprise.
It's nice to see that start-ups actually have revenue generating ideas, not just ideas to give away for free.