Broadsoft which last month rescued Sylantro, a company full of promise, sales and no profits, is making moves in the mashup space.
When you take stock of the applications and the devices they have developed widgets and apps for you have to realize that developers are having a field day coming up with more ways to manage their Broadsoft switch or do things that previously were only available from the Customer Admin Portal (CAP).
Taken at face value you have to realize that the number of apps coming out through App Stores and as a result APIs means that there are many, maybe too many options. That means you need to look past the "cool" and "that's neat" and look at what company is really behind the app. While many a fly-by-night, garage developer may be writing the apps that people find in the stores, the key is which platform and how they integrate that really matters.
Broadsoft, putting their weight behind the apps they have also provides the kind of integrity and staying power that an app for Broadsoft, marketing through Broadsoft is likely to be around.
That's what helps make 2.0 apps winners in my book.