Voice Broadcast of messages has always been a promise, that fell short in one area. Delivery.
Now client ifByPhone is taking a page out of the Domino's Pizza and Federal Express (FedEx) playbook of successful business practices. They're guaranteeing the on time delivery of broadcast messages.
How easy is it to use? Put it this way. It requires no IT guy to set up. You can use their easy to use app on your iPhone to initiate once you have set up an account. What's more the self service approach means this is a huge benefit to small and big businesses alike. For high-volume broadcasters, including direct-marketing firms and direct-response advertisers who are viewed as "accountable" what ifByPhone is doing is professionalizing the concept of "the promise" about delivery.
Too many voice broadcasters simply don't deliver. ifByPhone is setting out to change that, and based on their performances to date, I'd say they're saying that's "Guaranteed!"