When A Sale Isn't A Sale Price

Earlier today I read what I call an ad disguised as a press release. The release was about a VoIP provider reducing prices under the guise of the small business bailout theme. What makes it not news is the price point isn't anything special. Better pricing exists. When Macy's lowers prices on mattresses and box springs they don't put out a press release. They buy an ad. That's what the company which is making the claim should be doing, not chasing the online media folks with thinly disguised words that connote what ad copy would say.

What's got my dander up is that client Junction Networks has had both a better plan and a better price than this flag waving company for a very long time with their OnSip service, something TMC's Michael Dinan aptly covered last month in an interview with Robert Wolpov, Junction Networks' co-founder.

When you compare the what the company who I'd rather not mention, against Junction Networks offerings, you'll see how the other guy's "sale" is not a big deal, nor as good. They started at a higher price, so now they're trying to catch up and still haven't.

For me, that's what advertising is for. What Junction Networks did was called good PR. What they're offering is a better priced package and a far less complicated deal.

Here are the details.

Comments

[Andy Abramson]

Actually not. That's not correct.

In his analysis it appears that he missed the point about OnSip's "No Extension Pricing" by calculating the total sum based on the assumption of a charge of $39.95 PER extension plus usage. This is in error.

Reading that, this points that out http://www.onsip.com/faq

This is one of the differences between a flat rate bundle vs. a pay for service model.

Additionally, he loaded in two optional services into the calculation, auto attendant and conference bridge. Those are OPTIONS, so their inclusion in the price leads to a high price, when many users do not need those services. Those two additions add $478.xx to the bottom line that I don't incur as a PAYING customer.

FYI-I also revealed that Junction etworks is a client.

[craig]

Huh. Your statements seem to be untrue. I see Junction is a client of yours. Having trouble staying objective?

http://community.packet8.net/public_journal.php?m=c4ca4238a0b923820dcc509a6f75849b