When we work with clients we shoot for various levels of media and online exposure. We view the media, bloggers and analysts as key sounding board for the products and services to ascertain where something is in the "market ready" timeline.
One client, the angel backed, just out of beta, Fonolo is red hot. Every reporter, analyst and blogger we've put them in front of has given it a "thumbs up" type of reaction, ranging from the most consumer oriented site like the Consumerist, to LifeHacker, to GigaOm (where they won the Mobilize Launchpad crown) to now the Associated Press' Peter Svensson who compares Fonolo to Dante's Virgil.
The last company we saw with the kind of heat like this was GrandCentral, which Google acquired a year and a half ago, where online reaction and mainstream media were so aligned.
Given how Fonolo also has the ability to help call centers reduce their costs of time on hold and 800 number costs, the play is beneficial to both sides of the customer service calling equation. Also, with the kind of consumer acclaim out there for the service and a pent up demand, Fonolo is well poised to be the hot 2009 company in the VoIP space.
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