Over the past few months my agency has had the good fortune of working with Irv Shapiro and his team at ifByPhone. Based in the northern suburbs of Chicago the company has customers, lots of customers, and is quietly rolling out app after app that solves real world problems.
They have a whopper of an application coming out on Monday, but when I was preparing some thoughts about what's next I had to sit back and reflect on what they have already done in a very short time.
Impressive. And, unlike so many apps that don't work, the ones from ifByPhone really do. One of my favorites is the iPhone Voice Broadcast App. This is great for the hockey coach, cheerleading squad leader or the sorority/fraternity social director who needs to actually leave a message for a group, but wants to say more than a text message allows and in a more personal manner than an email.
But what's coming next on Monday will really mean something to marketers, advertisers and companies with something to sell, and need to see just how well the phone is doing for them.....here's a hint.