Windows Mobile devices are one of the more popular platforms here in the USA so the new Global IP Solutions (GIPS) Video Engine announcement is a call for video and VoIP developers to get outside the box and begin thinking how they can bring real video to the mobile phone. CNET's Crave blog also jumped on the story today, coinciding with the announcement.
Long known as the company behind the industry standard voice codec iLBC, and the true developers of the engine that made Skype possible, GIPS is putting its years of experience at developing rock solid compression technology to the forefront in video. By rolling out first with the Windows Mobile platform this opens GIPS up to not only Microsoft and their entire eco-system and Windows Mobile developer network, but to some of the biggest names in the handset business who market mobile smartphones, including HP, Samsung, HTC and Motorola. Those companies all have massive distribution which translates to massive royalty opportunity sooner and faster than working with some others, who suffers from a massive case of Not Invented Here syndrome.
For transparency Global IP Solutions recently became an agency client.