Years ago, Joe the Beerman would lead cheers in the stands of The Spectrum, my work home for 15 years basically, when I worked in PR for both the Philadelphia Wings, and then fan development for the Philadelphia Flyers before it was called Fan Development.
Esme Vos is WiFi's cheerleader, and yesterday she posted about what will happen in the city of Bern, Switzerland during the Football Championships this summer. WiFi for free, subsidized by a local energy company, a media company and a leading ISP. It's part community service, part ad driven revenue and a big part, proof of concept.
It's also a very good idea.