The Daily Mirror points out that in the future video conferencing will be standard part of everyone's life, and that we'll have locator chips embedded so as we get on in years we can be found.
The SFGate news site touts how green telecommuting is. Candidly we've been on that push since 2006 when my agency started to work with SightSpeed. Yesterday SightSpeed took a bold step to leverage the Google Open Social concept and build for the future and unleashed their MySpace plug in, which the very insightful and ultra hip 2.0 site, Mashable took note of, as did VentureBeat the day before.
While Ken Camp thinks the SightSpeed Light strategy is off the mark, having been a part of things with the company now as an advisor and agency for over two years I have to differ and fully agree with the comments posted in the rebuttal by CEO Peter Csathy. Why? While Ken may look at Facebook as the more grown up and adult/business ready Social Network, which it may be, but may also implode due to the lack of controls over just what becomes a plug-in, MySpace is the future users of technology today. They are the most hard to reach, and desired target group that any marketer worth his salt knows is important. Second, by being FIRST out of the gate with video conferencing with that crowd SightSpeed preempts the rest, making the others "Me Too" and SightSpeed "Me Different." Third and most importantly is the strategy that Peter articulated in his comments very eloquently, saying that Facebook and others will be there as they get deployed and most importantly INTEROPERABLE. This is a bottom up future game, and while I won't be spending time in MySpace, the younger members of my team who have younger siblings and friends will. They're the future of the net, society and social organizations. Then they move to adulthood and eventually places like Facebook. SightSpeed is working to debalkinize the communities, and is using SIP to do it, and that makes total sense to me.