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August 21, 2007

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Stuart

Andy,
Wish I'd read this too when I posted my piece. What's really interesting is how little Skype has actually learned despite their business being built off the back of social media. I wonder how many billions in "social brand capital" were written off over the last couple of years. In tomorrow's world "social capital" is all that will matter to a brand. Complex term for street cred. We can just assume they will never really come clean.

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