Using the Packet Cable Multimedia specification from Cable Labs, Broadsoft is hoping to boost their hosted PBX technology sales in the business market by striking a deal with Cox Business Services.
I'm a big believer in hosted voice services for a few reasons. First upgrades are much easier. Second there isn't any need for on premise equipment. Third if there's a need to repair anything, there can be built in with redundant systems. Lastly, hosted PBX is hassle free. You order it and it starts working.
For VoIP equipment manufacturers like Polycom and others, this is a huge opportunity, as Cox becomes the first of the major cable company with business services to take aim at this very large and lucrative market.