If you want the best and brightest to join you, then you have to meet them on the common ground and the US Air Force is doing just that, going after a young, college and soon to be in college crowd by sponsoring motocross events. Once the crowd is in attendance the USAF is using Bluetooth technology to hit them the most direct way possible. On their cell phones.
This is asymmetrical marketing at its finest. Talk about sending someone home with a package and being viral. Once on the phones the potential recruits can share the files, ringtones and vidoes with others.
And who said our military wasn't intelligent...Check out the story at Ad Age.
Comments