Om scoops them all with a story about client TalkPlus and a new service called ShadowNumber which is aimed at the adult market.
TalkPlus decided to segment their offerings, while using the underlying technology they have built.
Om also mentions Jangl and Vivox which are also going after the dating market in different ways with different offerings.
In the spirit of disclosure I suggested the name to TalkPlus' founders some time back when discussing what their service would include.
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