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November 24, 2006

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At the level it is now in the industry, customer service is essentially a compilation of empty promises - there simply aren't enough cable technicians to service the needs of everyone who uses cable. This might not be the case for long however, over builders like WOW!, satellite companies like Dish and DirecTV as well as Telco's IPTV... are chinking away at the cable industry's armor... cable companies are taking heed of the role customer relations plays in creating customer loyalty. As consumers take note of the sparse differences in technological capability between the competitors vs. the drastic differences in customer service, many people who've been burnt by bad customer relations will be switching to and sticking with the company that provides the best service.

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