I woke up this morning and felt like a present arrived. A present that was from a member of the mainstream media, and this time, it was not only about a client of my agency', Nokia and their Blogger Relations Program, but the very well penned story was about me too.
I'm not only honored and very jazzed about the story, and the accolades, but also by the validation from the Washington Post that clearly shows that what we're doing for Nokia was so instrumental in their current success.
You see, over the past 12 months my agency and I have been working on a program that I designed from the ground up for Nokia, called the Nokia Blogger Relations Program after getting a call on Skype from fellow blogger Martin Geddes who was doing some high level strategy work with Nokia then.
While the Nokia Blogger Relations Program has been previously recognized by our fellow bloggers in the blogosphere, recognized by our peers, applauded by the participants and validated in the Public Relations press, we were never expecting what is really a behind the scenes story to become household news.
So you can imagine my delight following a 30 bottle/12 person birthday wine dinner with some of my closest friends and fiancé, when I saw the Google alert on the story, learning that the interview I provided Kim Hart, had made it onto the press.
Our efforts in the blogosphere for Nokia reflects the kind of company they are, and the kind of client work my now almost 14 year old agency has been built to deliver.
The program for Nokia was out of the box, asymmetrical and perfectly timed. More importantly, it has worked, not just been a great idea, but a great idea followed near perfect execution by our entire team. And that is why we do, what we do, for the clients and the people that we proudly serve. Having a great product line really helped, and having a company like Nokia as a client with their forward looking view of marketing is equally heartwarming.
Thanks for letting me share this moment of happiness with you....It is a great way to start my birthday weekend.....