When I was reading PhoneBoy's post from Wednesday about Gizmo's free calling, an idea popped into my head about something else that Gizmo's Golden Boy may be up to.
He wants to recreate/create the online white pages. Think about it. To get the free service, even if you don't use Gizmo to Gizmo, you need to sign up and list your phone numbers in the directory. Then when people use Gizmo Out, they call you.
Knowing Mr. Robertson as long as I have, things are never just black and white or always seen in plain sight.
Jon Arnold has an expanded view on what to call what Michael may also be up to, by calling it an offering.