Give Russell props for digging out this story today. This is one of the great humanitarian efforts that the VoIP community should feel proud of. Cisco kicked in and made it happen.
I see this as the tip of the iceberg for a Cisco pincer movement in the VoIP business community. Cisco is one smart company and they don't just do things for the sake of publicity. Beyond what they already have in place I expect more SIP based efforts from them. This is a tell all.