My friend, sometimes colleague and most of all, all around nice guy Bill Ryan, who helped Shel Israel and I with iotum, in their prep for their Demo God winning performance is the master of making short phrases matter.
He coined the concept of "Speed To Cool" when asked how do you win the attention game at DEMO and other conferences that matter.
When asked about what iotum does, Bill said, "you guys are in the attention management" business. Translation--the stuff you need, when you need it, where you need it, with everything else off to the side.
That's what Christine is waxing about in her two insightful posts.
In the VoIP world, iotum is the company that has the attention management game nailed down. The question is, these days is the audience paying attention to what Christine saying?