Om points to Earthling, a new clog (corporate blog--something I know a bit about as my agency recently began a project for Nokia, with similar goals, but with a different approach.)
This is a page out of the Microsoft book, Earthlink style, of Robert Scoble's approach for Microsoft. Do you realize, that behind Gates and Ballmer, Scoble is the third most well known person at Microsoft. That has to make Ray Ozzie wonder what he needs to have happen to get to the same level.
So check out Earthling and watch for their coverage of Vling and other VoIP efforts at Earthlink