The late Robert Palmer (known for Sneakin Sally Through The Alley) and later for his collaboration with some of the members of Duran Duran called Power Station-the remake of T. Rex's Bang a Gong and Some Like it Hot were both killer tunes also sang a song called Pressure Drop.
Given the very Jamaican reggae like feel it had I felt the reference to one of Rock's best vocalists rather apropos. In Jamaica the pressure of VoIP is being felt by one of the telecom world's largest monopolists, C&W.
Clearly as Robert sang the track originally performed by Toots and the Maytals, who in the early 70's were second only to Bob Marley and the Wailers in stature when it came to Jamaica's second most popular export at the time (and I don't mean Blue Mountain Coffee-my favorite Jamaican grown product) C&W has heard the words "pressure's gone a drop on you" and is responding.
UPDATE---> A HAT TRICK scoring reader has reminded me that the winner in this deal could be Net2Phone.