Pals Alec Saunders and Howard Thaw have launched Simply Relevant, a blog that helps explain how their next generation relevance engine works as it is clearly the first serious application to come along for VoIP.
Their new offering is light years ahead of anything on the market today and is a logical add-in to any carriers network. While they have not yet shown it to the world at the VON conference, the two long time presenters here at VON have been busy holding meetings with many potential carriers and technology partners who are beginning to see the value of the application as it provides a logical bridge between office, home and mobile phones, and yes your laptop's soft-phone too.
In a nutshell, the iotum team has crafted a technology that lets you get the telephone calls you need, when you need them, while shuttling off the calls you don't need to voice mail or to someone else. iotum uses a sophisticated model of the interaction between two people, and the preferences you might have. It attempts to situationalize you, and then make judgments on your behalf based on a combination of clues it has collected, and preferences you have previously supplied.
In our era where secretarial help and administrative assistants are not as common place the iotum technology goes far beyond what people have been calling unified messaging.
If you're still at VON you may want to find either Alec or Howard as their new offering is just more than simply relevant, it's totally relevant to everything I have been saying for months about the need for applications.