I remember a conversation years back when i was told that one of the sons of Rupert Murdoch was charged with the role of looking into the future of all things digital. So unlike Cringe, I'm not at all surprised to see Murdoch looking into buying Skype. As a matter of fact I think his crew already has a hand in it in some way.
Back in the year 2002 out of the blue came Sharman Networks, run by a former executive Nikki Hemming, who has past ties with Murdoch's News Corp. Now, Murdoch and his crew have never been shy about being disruptive so when the story broke and the firm handling PR (since changed) also had a tie to Murdoch I was intrigued. Of course no one ever would confirm the theory, but in the back of my mind I've always suspected there was a stronger connection.
Now comes the Cringe story and it keeps me wondering, because the pattern fits.
Media. Disruption. An already existing market. The ability to shift the way things are done. Those are classic Murdoch strategies, and falls right into how Skype as an entity operates.
Oh, it's time to wake up.Mark Evans has some thoughts today on my post and a few others.