I've held off on this post because I wanted a good night's sleep to recharge and so I can think more clearly and away from the hoopla that made this year's VON great.
But to give you background everything I'm about to say comes from over 30 years of experience in marketing. All kinds of marketing ranging from sports and entertainment, consumer, trade, events, technical and yes, even charity oriented efforts.
Along the way I've marketing big brands, small, brands and new and emerging brands. In a nutshell I've played the role to build brands by generating exposure. I've lectured, and taught others how to do new and innovative concepts, and broken rules along the way because I could. I've trumped the Goliath as a David, toppled the title holders of events in pro sports and have even been called "Ambush Andy" when I presented at Event Marketing Summits, so even I'm surprised at myself at the level some companies have stooped to when it comes to marketing at VON.
While I subscribe to the adage that "all is fair in love and war" there are some places where I draw the line. VON is one of them and as such the same boundaries have to apply at Internet Telephony.
Jeff Pulver and his crew have a very "we want to work with you attitude." So does Rich Tehrani over at Internet Telephony, and neither of them really ever say "well for so much money we'll let you do _________." They both find ways to let their sponsors, exhibitors and speakers get as much exposure as possible. That's why, when I first realized what I was seeing at Internet Telephony, and it was magnified at VON, I saw RED. Not because I can't do what I saw, but because I used the philosophy when talking to clients and others that these two events are more about community and family, and if you're part of it, you don't work to to tear it down.
What I've witnessed at VON and Internet Telephony were some companies using a licensing affiliation with an exhibitor to make a presence or announcements from the shows or indicate they were at the show. I also saw many a large company forego a booth at the shows and hold meetings in hotel suites adjacent to the venues. These two examples, and there are others. That type of behavior if multiplied by many other companies will only result in the shows going way.
As a smart marketer I figure out how to accomplish all the same things the ambush artists tried, and more, while still being a part of the family, making it a win-win for all...