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August 28, 2004


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Jonathan Greene

Just noticed that Vonage is pushing online ads in WeatherBug (just had a flash of lightning and thunder, thought I'd check what was coming)... it's an older, balding guy... not that he's attacting the ladies or anything, but certainly not a sexy lady either

Jonathan Greene

I'd bet that they/we are just based on the early adopter gadget uder base for VOIP in general.

The marketing needs to change immediately though ... ATT is going mass and big time. While it's clearly a tech play they've gone for lifestyle benefit messaging and use quite a few women in their ads to appeal to families rather than just men.

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