BT (British Telecom) is providing a method to business broadband customers to easily create a hotspot that they can provide to their customers for free or via the sale of BT OpenZone Vouchers.
This is one more way people can stay connected but from a business perspective it provides one more reason for UK customers to think about using BT as their Broadband provider. From a pull through perspective it also means OpenZone and roaming partner customers on Boingo have one more way to ask to connect.
This solution, the BT Business Broadband Hub is ideal for high-traffic retail locations like independent coffee shops, hotels, restaurants, nail and hair salons, or even the kinds of stores which attract a tech savvy and device carrying crowd.
With more light weight and full featured devices having WiFi like the Androids, iPhone, Apple iPod Touch and the hot selling Netbooks, BT is taking the right approach of deploying more hotspots as a way to drive sales of more broadband.
Hopefully USA operators will pick up on this.