Influencers and Analysts - Is There Any Difference?

Online, nothing is really what it appears to be, especially when it comes to business, and the spectacle that surrounds "the business." Today, the term, "influencer" has become a blanket euphemism for everyone who has influence, and is getting paid for it. So while it is easy for FTC to identify the online influencers, the rules don't seem to apply to the analyst community.

As blogging took hold, and as we some of us attracted clients, or patrons, the FTC stepped in to make sure we all revealed our business relationships. In my case, I started to use the word "client" in my posts. But when it comes to analyst firms or the independent analysts, there seems to be a double standard, as you never see the same type of transparency that you now see from bloggers when the reports come out, or for example, the Gartner's Magic Quadrant get announced. It seems we have different rules for different people. A double standard per se. And that's not right.

Over the past 15 years, or since the early days of blogging, it hasn't gotten better. It's only gotten worse. With consolidation in the analyst world there are fewer "big voices" to shill for the vendors. With fewer media outlets, and less reporters, there's less neutral commentary. This all means the pay for play content is trumping the independent voices. Add in domain authority to SEO and the truth further gets pushed down and less seen. 

Large analysts and research firms like IDC, Forrester, Gartner, 451 are all paid for subscriptions to their reports. But vendors are really their clients. These same client companies also offered and pay for research, advisory and writing services. The analysts in turn offer guidance on product and services launches. Some offer feedback on "go to market" planning, or serve as sounding boards for presentations to the industry or public market analysts and media. But even so, the FTC Guidelines don't apply to them. There's no disclosure. No transparency. Well it's time.

The solution is simple. If you're paid by a company, reveal it. Be radically transparent. That way, the audience can decide if it's like wrestling (fake) or like the MLB. A real game, where the outcome is based on who is best, not simply the richest.

 

 


Mobile Service on The Metro Impressively Fast

I've been a long time visitor to Paris for many years and remember my first experience on the #14 line, also known as the Meteor and how I was able to receive email on my Nokia 9000 Communicator. It was back in the 00's and the iPhone was not even in existence. Back then email and some web browsing at really slow speeds were the norm, but we were connected at least.

Today, I rode the #1 Metro and as I looked around there were people talking, texting and of course using many apps on their smartphones. I had forgotten that the Metro had improved its mobile connectivity across all of the lines that make getting around Paris such a snap.

Unlike London and New York City, where mobile phone service is relegated to just the stations, on the Metro you have full coverage. A fast speed check showed speeds at about 15 megs as the subway car moved towards Palais Royale from the Champs Elysee.

To say my experience was great is an understatement. Just watching so many people connected and getting things done while on the go underground was more than great. It made me realize that back home in the USA the operators talk about 5G but ignore opportunities in cities like Philadelphia and Washington DC. Yes BART in the Bay Area has connectivity, but it's nothing like what I just experienced here in Paris.


Collaborating Better

Long time peer and friend in the collaboration sector, David Coleman, best known for his Collaborative Strategies consultancy, has launched a new website, CollaboratingBetter.com.

David is filling a few gaps in the collaboration sector with both news and insight, but it'z his testing platform that has me excited. With it he will help buyers understand which service is better and why, as well as assist companies in validating their claims.

Two big hits are the real time Collaboration Tools database is a dynamite resource and not found elsewhere all in one place. Think of it as Product Hunt for Collaboration services. So is the Collaborative Calendaring-Scheduling Tools database.

As with any new website, it's clearly a work in progress, but in a sector that is so much a part of everyday business these days, but only thinly covered with any depth on a regular basis, David's new site, and his own personal perspective, is one to keep on your daily reading list.


The COMUNICANO for Thursday February 23 2017

 
 
FEBRUARY 23 - ISSUE #29
Andy Abramson
 
 
Getting Quoted…and getting quoted regularly are two different things. So far this year I’ve been quoted three times. Last year over 40. Like the number of exits Comunicano has been involved in, now 42, this isn’t luck, chance or accidental. It’s all about having insight, perspective and opinion on subjects, and having the ability to articulate the answer so it’s reporter educational and friendly. 
So the first story about the fastest way through some airports, CLEAR, has my quote, but the background provided to the reporter is there too…that’s how you GET QUOTED…There’s also news about Amazon getting in some hot water, Facebook trying to play nice, faster mobile in the USA, Twitter getting more “personal”, Lyft adding more cities and more news you need to know, so now onto the news in today’s COMUNICANO.

Travel Watch
Now you can go through MSP airport security with a fingerprint or iris scan
Norwegian Air steps up transatlantic pressure with $65 fares| Reuters
Media Watch
Facebook Is Trying To Smooth Over Relationships With The Media
Amazon Watch
What 'Chime' is it? Amazon sued over name of its new online conferencing technology
Amazon resists US demands to hand over Echo audio in murder case
Ridesharing Watch
Google’s Waze Plans Expansion of Ride-Sharing Service
Lyft launches in 54 new cities, while Uber does damage control
Wireless Watch
T-Mobile Continues to Boost Capacity for Customers with LTE-U Launching in Spring 2017
GE, Intel, AT&T team up to put cameras, mics in San Diego
Why I am not going to buy a cellphone
Odds & Ends
Google's Perspective API Opens Up Its Troll-Fighting AI
Twitter tweaks direct messages for brands so they sound more human
How Peter Thiel’s Palantir Helped the NSA Spy on the Whole World
How leaders of 9 billion-dollar companies stay productive

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The Comunicano for Friday February 17 2017

 
Last night I dined out using Feastly for the first time. It was the way to book seats at a “pop up” dinners across the USA. The dinner was the debut of former Herringbone LA chef Jason Witzl, who is in the process of opening up his own Cal-Ital place, Ellie’s, in DTLA. Not only was Feastly a cool app/service experience end to end, but the communal dining experience made it easy to make new friends, hang with old friends, eat very well and of course BYOB. 

Alexa-can you come with me? So many times i wanted to take Alexa with me, so while Telzio had voice enabled access to my Amazon Echo first via their mobile app, almost a full year or so ago, there wasn’t a lot of use. Well the game just changed as Rain Labs has launched Reverb with apps for the Mac, iOS and Android. It’s all made possible by Amazon Voice Service.  As I wrote on the Xceptional Blog a few days ago, Amazon keeps looking more and more like a telco/information services competitor to AT&T, Verizon, H-P and more….
So with that, let’s dive into the news in today’s extended edition of Comunicano.

Facebook just changed its mission, because the old one was broken
Here are the details of Uber's disastrous public Q&A session with drivers on Facebook
App Watch
Messaging Tech Expert: The Year Messaging (Actually) Matches its Hype
White House Staff Are Using A "Secure" App That’s Really Not So Secure
23 Must-Have Alexa Skills for Your Small Business
Money Watch
Uber Gives Restless Employees a Way to Cash Out
Airbnb buys Montreal-based Luxury Retreats to bolster high-end vacation offerings
Verizon acquires Portland startup Skyward, a maker of drone management software
Daimler’s MyTaxi acquires Greek rival Taxibeat for undisclosed amount
Soundtrack Your Brand has raised $22 million for B2B music streaming
Apple Watch
Apple Vowed to Revolutionize Television. An Inside Look at Why It Hasn’t - Bloomberg
Apple may cut the (charging) cord completely with the iPhone 8
Cool Things
The Piaggio Gita Is a Futuristic Helper Bot From the Makers of the Vespa
A breakthrough in Alphabet’s balloon-based internet project means it might actually work
Private Astronaut Taxis by SpaceX, Boeing May Not Be Ready by 2019
Where is Zealandia? Geologists say they have discovered eighth continent
Odds & Ends
AT&T’s new, new unlimited data plan eliminates an annoying requirement
Jack Dorsey: Twitter Lacked 'Focus And Discipline' For Growth

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The Comunicano for Wednesday February 15 2017

 
 
FEBRUARY 15 - ISSUE #23
Andy Abramson
HUMPDAY…….and there’s tons of NEW and that makes NEWSsurrounding new services releases that are making the rounds today from the likes of Facebook, Signal, Google, Yahoo and Microsoft. They all have decided to unleash new “stuff” that changes the way we consume, communicate, create and deliver information today, and after a wave of non-news of late, it’s nice to see NEW back in the NEWS..

Let’s start with Facebook,
which is going to become a bit more “annoying” as they start with sound on within their video news content. Their claim is more people prefer that, but thankfully there are ways to turn the audio offMicrosoft makes its biggest move to take on Gmail with a more complete Outlook Premium offer…In some cases I’ve included the official announcement as well as a news item about what’s new, in an effort to provide deeper transparency and insight. 
After all that, there’s a few perspectives on the new data plan wars happening in the USA that’s waging between the mobile operators that will help you decide what plan and what changes are right for YOU….That and more are all in today’s COMUNICANO.

New Release Watch
New Ways to Watch Facebook Video from the Facebook Newsroom
Facebook is launching an app for Apple TV and Amazon Fire TV
Outlook.com Premium Comes Out of Preview
Introducing Cloud Spanner: a global database service for mission-critical applications
Signal Adds Video Calls, Better Quality---And a New Privacy Tradeoff
Video calls for Signal now in public beta
Yahoo Mail now syncs photos across devices and IDs who's calling on the phone
Yahoo Mail Update: Never Guess Who’s Calling or...
Dataplan Watch
Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T
Experts warn businesses not to over-buy on unlimited data plans
Your complete guide to choosing an unlimited data plan
Unlimited plans comparison: Verizon vs. AT&T vs. Sprint vs. T-Mobile
Odds & Ends
This sick Valentine's day ad shows people getting naughty with their phones
How To Create A Killer Logo-Two Experts Weigh In

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The Comunicano for Friday February 3 2017

 

 
 
FEBRUARY 3 - ISSUE #15
Andy Abramson
The big news, especially here in the Southland, is SNAP and their 3 billion dollar IPO. There’s lots of coverage on it, with some deep insight from the Wall Street Journal’s Joanna Stern and the Business Insider as well as the L.A. Times. The stories around the story is also interesting so there’s six for your reading pleasure. 
Beyond SNAP, we have news about Google, Amazon, Facebook, Uber, the Sharing Economy, Microsoft and a bit more. 

Lastly, next week is IT Expo Week in Fort Lauderdale. I’ll be there so find me in the media room, or up on stage on any of my three panels.
That’s all in today’s COMUNICANO!!!

Snapchat company's IPO filing might be L.A.'s biggest ever
What’s So Great About Snapchat Anyway?
Upcoming Snapchat Lenses will be Able to "Interact" with Objects
Snapchat paid third cofounder Reggie Brown $158 million to disappear
Snapchat IPO: Inside Snap Inc.'s company culture
Snap S-1 Filing
Uber Watch
Uber C.E.O. to Leave Trump Advisory Council After Criticism
Sharing Economy Goes Mainstream in Business Travel — Skift Corporate Travel Innovation Report
Odds & Ends
The Best Drone Photography of 2016
Amazon's advertising business is growing fast -
Facebook’s AI unlocks the ability to search photos by what’s in them
How Twitter took on Trump's bot army—and won
Why augmented reality will be big in business first
With Chrome 57, Progressive Web Apps will appear in Android’s app drawer, settings, more
Microsoft Outlook for iOS now supports add-ins like Giphy and Trello
Business Ops is the New Sales and Marketing Ops. Why Consolidation is Crucial to Your Bottom Line.
We’re probably underestimating how quickly electric vehicles will disrupt the oil market
Catapulting Europe’s brightest FinTech startups from Singapore to Asia with The FinLab
Verizon Restructures Small Business Segment, Launches Verizon Business Markets

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Avaya & Mitel? Maybe Counterpath Also

Neil Shact has an interesting post about a Mitel purchase of struggling and near bankrupt Avaya. 

My view is there's a nice missing piece to that puzzle. It's called Counterpath. The reason is the rich patent portfolio they have that fills in gaps between both companies, especially in the area of Fixed Mobile Convergence, applications provisioning and Wi-Fi calling. Lastly, Counterpath still has the best softphone technology around.


Going Going, Gone-Truphone VoIP App Officially Bites the Dust

Truphone, pioneers in the mobile VoIP space have officially closed their VoIP app business as of today. An email from the company explained that there's no more service, support or refunds related to the service that created such a stir within the VoIP and mobile industry. For those who never used a Truphone mobile app, the service debuted on the Nokia N-Series at a VON Conference in Stockholm. It allowed users to make calls over Wi-Fi and to actually have a second number on the mobile device.

The service, which was invented by James Tagg, came out of the goal of solving a problem Tagg had at his farm in Kent where cell service was lacking but high-speed Internet and Wi-Fi available. Shortly after Truphone was introduced, Gizmo Project, led by Michael Robertson launched a similar app on Nokia devices. Over time, Truphone established many firsts in mobile VoIP being the first on the iPhone with a very brave debut at Demo, then on Android devices, while also releasing Blackberry and Mac and Windows desktop apps. For many years Truphone was considered the biggest rival to Skype,  a monicker that was certainly their's for the taking, especially after Gizmo was acquired by Google. Truphone also brought calling to iPads and Android tablets. Previously the softphone concept was pretty much left to Counterpath on desktops and eventually mobile apps, allowing SIP based PBX's and hosted services to connect, but Truphone was the first.

Truphone's shift in focus in 2009 surrounded their quest to become a global roaming service. When that happened, it pretty much moved the efforts of the company away from apps and today they operate as an MVNO in seven countries. That service, which originally was named Local Anywhere, started out with a pre-paid offer and then evolved to a post paid service. One of the ideas James Tagg had was to converge the two services, but that never occurred despite lots of interest in Wi-Fi calling today.

Replacements for Truphone abound. Just about every VoIP company these days offers some type of mobile application. 8x8, Dialpad, Vonage, Telzio, the list goes on and on.

A new company, Parakeet, that's in beta is another that is looking to create a niche by bringing a "mobile-first" offering to the table. Given Truphone's abandonment of the space, there's likely room for more as not every call can be done on WhatsApp, Viber, FaceTime or FaceBook Messenger these days as some need to really call someone on the PSTN. So while Microsoft's Skype and Hangouts from Google both offer the capability to call off net, there's still room for another player.