The Comunicano Communique for Monday March 28th 2016

 
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Good Morning. It's a Monday and the stories today are going to help you do better business.  Take the changes going on in Social Media. Instagram. Snapchat. Facebook. News about each of them leads things off. Then there's growth. Netflix and Spotify both are changing the ways we consume entertainment. All that and more in today's Comunicano Communique.

By the way, don't miss the API event of the summer in Las Vegas. "All About The API"......

 
 
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Snapchat users now spend 25 to 30 minutes every day on the app, and it's trying to attract the TV money because of it

Snapchat's photos and videos are famous for disappearing after a few seconds, but its users are spending as much as a half-hour every day playing with its app. The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.
 
 

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Instagram is changing - here's how to make sure your posts still get seen

Rumour has it that Instagram 's new algorithm will be dropping tomorrow, resulting in a big change to the way posts are displayed. Rather than presenting users with a chronological list of posts, the algorithm will sort posts based on "the likelihood you'll be interested in the content, your relationship with the person posting, and the timeliness of the post".
 
 

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Facebook's Safety Check malfunctions after Pakistan bombing

Facebook activated its Safety Check tool to help people stay in touch after a deadly terrorist attack Sunday in Pakistan, but the feature strayed far afield from the carnage. Safety Check automatically sends Facebook users in an affected area a note asking if they're safe.
 
 

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Spotify hits 30 million subscribers

Spotify has 30 million paid subscribers, CEO Daniel Ek announced today in a tweet. This is the first subscriber update Spotify has given out since it announced it had 20 million subscribers days before Apple Music hit the market last June, and shows the increased competition has had little to no effect on Spotify's growth.
 
 

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Netflix's Grand, Daring, Maybe Crazy Plan to Conquer the World

Late into the night on St. Patrick's Day, Netflix hosted a makeshift "war room" at the company's Silicon Valley headquarters. Engineers and product wranglers sat loosely around a long, U-shaped formation of desks, monitoring diagnostics and Hipchat conversations. Linguists and translators patrolled a ring of television sets to check subtitles and dubs in a dozen languages.
 
 

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Google To Open A Dozen New Data Centers To Take On AWS

Google is planning to open 12 new data centers over the next 12-18 months. This has come just weeks after Google nabbed Spotify and Apple as its cloud customers. The huge cloud push by Google could see Google Cloud become its biggest growth engine a few years down the line.

 
 

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Forget the Small iPhone. Is Apple Going Charger-Free?

Apple might be ready to ditch some of its charger cords by 2017 with a plan to charge next-generation smartphones through the air. Apple analyst Ming-Chi Kuo, who has a track record of solid Apple hardware predictions, told 9to5Mac over the weekend that he thinks next year's iPhones will charge wirelessly.
 
 

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Enterprise IoT rollouts still need outside assistance, but new software can help

The industrial Internet of Things doesn't just show up in a box at the door ready to use. It takes integration to deploy IoT systems and get the maximum benefit. That's because IoT isn't one thing, but many linked together in pursuit of a business objective.
 
 

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Japan's NTT to Buy Dell Systems for $3.055 Billion

 
  NTT Data Corp., a unit of Japan's former telephone monopoly, agreed to buy technology services businesses from Dell for $3.055 billion. The acquisition was announced by the unit of Nippon Telegraph & Telephone Corp. in a statement to the Tokyo Stock Exchange Monday. The company didn't give a date for when it will acquire the Dell units.  
 

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The Inside Story of How Oculus Cracked the Impossible Design of VR

Palmer Luckey has never used an Oculus Rift. That's what the founder of Oculus keeps telling himself as he unboxes the commercial version of the virtual reality system he invented. Opens the package. Takes out the few elements-the headset, the single cable that connects it to a computer, the small cylindrical infrared camera that tracks it in space.
 
 

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Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You've Never Heard Of

The Consumer Electronics Show, universally known as CES, is a riot of technology. Held annually in the bleak Nevada desert town of Las Vegas, it is a great blinking din, jammed with screens, speakers, automobiles, whirling drones, blooping robots, e-cigs and e-cigs and ever more e-cigs, plus some 170,000 people bumping around inside a disease-ridden convention center.
 
 

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Why the Most Talented People Copy - ReadThink (by HubSpot)

We have an insatiable thirst for the new. In business, we want new products, new campaigns, and new ways of reaching consumers. The shiny object syndrome isn't just about being easily distracted. It's also the result of thinking that what is new - and seemingly unique - is better.
 
 

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The Comunicano Communique for Friday March 4th 2016

 
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It's no surprise that this week the Amazon Echo is the darling of the news this week or that my pals at Telzio announced their start of integration with the Echo. Now we're seeing more and more reasons coming out about how voice is the next UI, of new line extensions to Echo. As someone who has been using the Echo since its beta stage, I've seen first hand how it makes my life easier. I'm turning lights on and off with the sound of my voice, ordering items from Amazon, scheduling an Uber. Over the summer while in Portugal, "Alexa" was keeping me abreast of the weather, the time and I was even able to stream Pandora due to the way Amazon has structured their network. The new additions to the line up are interesting, but what is really neat about the Echo platform is the voice control. If Amazon really opens up the Echo API, developers to include it in their apps, all of a sudden we may finally be free of the keys....Speaking of which, don't miss the API event of the summer in Las Vegas. "All About The API"......

 
 
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Voice: The Next UI Layer

Lately, I've been obsessed with the power of voice. Not voice as in self-expression (though important!), and not voice as in voice calls or - worse! - voicemail, but rather voice as the next major UI layer for software in the living room and beyond.
 
 

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Amazon's Echo Dot, Tap, Alexa equate to Amazon Everywhere strategy

Amazon is putting Alexa, the brains of Amazon Echo, in more places via the Tap and Echo Dot and now has formed a comprehensive smart home strategy that links up with e-commerce. The Echo was Amazon's surprise hit last year. Simply put, Echo has become the platform Amazon will use to jump further into the Internet of things.

 
 

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Amazon's Ingenious Plot to Take Over Your Living Room

When Amazon released the Echo in late 2014, people didn't quite know what to make of it. It looks like a speaker, but it listens to your voice, talks back, and can play songs, radio broadcasts, or podcasts on demand. It can also do some other, seemingly unrelated tasks, like telling jokes, checking your calendar, and buying stuff on Amazon.com.
 
 

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Meet tech's new odd couple: the CIO and CMO

When Akamai was laying the foundation for its digital business back in 2010, CMO Brad Rinklin had a relationship with IT, but it wasn't exclusive. Because the content delivery network provider had no CIO, Rinklin might call on IT for help tweaking a website or deploying a sales-enablement tool, but the marketing group often turned to cloud tools or outside service providers for the heavy lifting.
 
 

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Instagram starts blocking 'add me' deeplinking for Snapchat, Telegram

Facebook-owned photo-sharing platform Instagram is flexing its platform muscle by shutting down 'add me' deeplinking for some other social media services within its apps. Previously Instagram users were able to include 'add me'/'follow me' links in a website section on their profile page, directly linking out to any other profiles they had on third party social services' apps.
 
 

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Facebook Plans To Open Messenger To Publishers At F8 In April

Mobile messaging apps are usurping social networks as the shiny new platform through which publishers can distribute their content. Now Facebook is looking to join the fray with its own uber-popular messaging app. Facebook Messenger will soon let publishers distribute their content automatically through the social network's messaging service, according to three people familiar with the company's plans.
 
 

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Spotify becomes first music platform to integrate with Facebook Messenger

Music has arrived on Messenger. Facebook announced today that its mobile messaging platform now integrates with Spotify. The new feature, which is rolling out to iOS and Android users, is the first music integration for Facebook Messenger and allows people to share their Spotify songs or playlists directly within a chat box.

 
 

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Yahoo exploring sale of $1 billion-$3 billion in 'non-core assets': CFO

Yahoo Inc (YHOO.O) is exploring the sale of $1 billion to $3 billion in patents, property and other "non-core assets," its chief financial officer said on Thursday. Yahoo CFO Ken Goldman told the crowd at the Morgan Stanley Technology, Media and Telecom Conference that a committee created to explore alternatives to the company's plan to spin off its core business is looking at quick sales of assets.

 
 

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B&N is Shutting Down One of Its Top Three Digital Blunders on 15 March

Barnes & Noble announced a slew of of closures on Thursday, including Nook Video, the UK Nook Store, and what had to have been one of B&N's greatest digital mistakes. B&N sent out an email on Thursday which informed users that the Nook's own branded app store was going away: Effective March 15, 2016, NOOK will no longer offer third party applications (Apps) for sale from the NOOK Store™.

 
 

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Life and death in the App Store

As last year began, the app developer Pixite held its company retreat at a converted Old West movie set outside of Palm Springs. They spent a few days dreaming about the future while eating barbecue and sipping whisky in the sun. But 2015 was not a good year, and by last month the company's dreams had narrowed to survival.
 
 

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The Sunday Paper Edition- The Comunicano Communique for January 31st 2016

 
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Happy Sunday.....Facebook is going to disrupt sports and entertainment as we know it.  Forget TMZ. Entertainment Tonight, Access Hollywood. ESPNs SportsCenter.

Facebook with live, streaming video is now a live new outlet for real time news, sports and entertainment. How are they a news outlet? First, with their move to Stadium, they have set themselves up as a news outlet in sports. By becoming a news outlet that affords them protection in the USA by the First Amendment.

Next with photos and now live video, and their ability to aggregate and share content, they are going to be able to use their massive audience delivery platform to be a NETWORK, just like FOX, ABC, the BBC, etc.

Third, their source material, at least in the USA can't be blocked, jammed or otherwise intercepted, thanks to the Communications Act of 1934 and 1996 with regard to unlawful intercept and blocking. That means all the money which stadium and arena operators have put into networking their venues so the "fan experience" is able to be one that's both "connected" and "socialized" also means they can't stop the content from leaving the building.

As someone who grew up in pro sports and entertainment, Facebook is going to really toss a monkey-wrench/spanner into the whole rights issues game as today, anyone with an iPhone with those sharp and clear add on lenses, a good seat at a game and a steady hand, a cool voice, and knowledge of the sport will be a net caster......

Next is Instagram, another Facebook property. It's become the engine of endorsement. Think commercials, but with the power in the hands of those with followers. Given the whole "never corders" as YipTV founder Mike Tribolet calls them, and their growing up digital without cable tv or landlines, Instagram + Facebook video will be how the sub 20 year old generation of today and tomorrow gets their news, shapes trends and defines "cool."

So if today's Communique has a "times are changing" or is all about "Changes", it's only fitting to bring some videos to the forefront about David Bowie, who was so much a driving force of change, not only in music, but as an icon for change in society.

David Bowie's passing touched many. As someone who grew up in the many phases and faces of David Bowie era from the 60's to today, to see and hear the comments and performances by so many stars is touching and endearing. I've been collecting these the past few weeks, and have been moved by the performances of Madonna, Elton John, Bruce Springsteen, Rick Wakeman and the comments of Jimmy Fallon. Having also seen all of the musical stars perform in their own right, it's always fun to watch and hear artists do cover versions of other artists material. Madonna's may not be safe for the children, or for some workplaces, but between hers and Elton's  and the Boss' comments about going down to Philly on "Greyhound bus" the historical impact of Bowie can't be better expressed....so kick back, and enjoy some good old fashioned "rock and roll" this Sunday morning.

Have a view on the news today? Please let me know what you think....Andy Abramson

 
 
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Expanding Live Video to More People-News From Facebook

In December, we started testing the ability for people to share live video on Facebook, and it has been inspiring to see all the ways that people have used Live to connect with their friends and family. Today, we're excited to expand the ability to share live video to everyone in the U.S.

 
 

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How Instagram Changed the Celeb Crush

My back is turned, and I'm probably 12 years old, so the only thing I can imagine them doing is some sort of tight-lipped smooching. Maybe his hands are resting heavily on her shoulders. I'm resigned to my empty little corner of what must be a bed or a couch when I feel Joey's hand reach over and pinch my butt.
 
 

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Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game

Levi's Stadium is one of the most high-powered venues in sports. On Super Bowl Sunday, we'll see if its network can handle the data-storm caused by throngs of smartphone-wielding fanatics.
 
 

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Media Trends in 2016: Why I'll Be Watching the Underdog

Forecasting the future is usually a fool's errand - especially in a fast-changing industry like media. But I recently recruited two brave colleagues to make their 2016 predictions for a new internal GE podcast, Marketing Decoded, and I loved our conversation so much, I wanted to share it.
 
 

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The Best TV is Korean TV: A Guide to Awesome K-dramas

Game of Thrones isn't on, you've finished Orange Is The New Black, and fall TV hasn't kicked in yet. You need something to get obsessed with. Allow me to suggest a Korean drama, or K-drama, as they're called.
 
 

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Jimmy Fallon Pays Tribute to David Bowie

Jimmy takes a moment to remember legendary entertainer David Bowie.
 
 

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Madonna's Tribute To David Bowie

Houston, Texas, January 12, 2016.
 
 

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Elton John Tribute to David Bowie

Private concert at the Wiltern Theater in Los Angeles Jan 13, 2016 to promote his new LP Wonderful Crazy Night. Elton describing hearing Bowie's 'Space Oddity' for the first time and his desire to have the same producers work with him in the early days.
 
 

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Bruce Springsteen: David Bowie Tribute (Pittsburgh)

Opening night of The River Tour 2016. Bruce performs Rebel Rebel as a tribute to David Bowie. Instagram: dustinjohns Twitter: dustinjohns
 
 

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Rick Wakeman's Tribute To David Bowie - Life On Mars

Rick Wakeman, pianist on the original Life On Mars, performs the song at Radio 2's piano in memory of David Bowie.
 
 

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Obama Pledges $4 Billion to Computer Science in US Schools

President Obama today pledged $4 billion in funding for computer science education in the nation's schools.
 
 

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The worst thing about driving is about to change

If you drive out to visit Disney's Epcot center in Orlando, Florida, you will arrive at one of the biggest parking lots in America. With room for 12,000 cars, it sprawls out over 7 million square feet-about the size of 122 football fields.
 
 

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Amazon's rent-a-Buddhist-monk service causes controversy in Japan

YACHIYO, Japan - In Japan, where communal ties to local Buddhist temples are fading, families have in recent years been able to go online to find a Buddhist monk to perform funerals and other rituals.
 
 

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Five Leadership Tips During Executive Turnover

This week hasn't been short on major corporate changes. On Sunday night, Twitter announced that four senior executives are leaving the company. It's the biggest leadership shakeup since CEO Jack Dorsey took over in order to breathe life back into the social media company.
 
 

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The Comunicano Communique for Monday December 28th 2015

 
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It's Monday, and I have to wonder how many people are really back to work versus being "at work" this week. Well, your trusty curator has been sniffing out the stories and making news myself in CommPro.Biz and realizing how great it is to not be traveling this holiday season.  Today we'll look at the best commercials and ads from 2015--love the Nike spot and the Atlantic spots--, read a piece about celebrity endorsements-good or bad, a rant from pal Dean Bubley and much, much more.

Have a view on the news today? Please let me know what you think....Andy Abramson

 
 
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2016 Predictions from An Early Adoptive Comms Pro - CommPRO.biz

Editor's Note: CommPRO is reaching out to our community, asking the c-suite for 2016 predictions. We welcome your commentary. Please email By Andy Abramson, CEO/Founder, Comunicano, Inc. As the year comes to an end, and as our minds wander and look ahead to 2016, one cannot reflect on what's happened in 2015 to envision what the upcoming year may look like.
 
 

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Zuckerberg compares free internet services to public libraries and hospitals

Facebook founder Mark Zuckerberg has written a forceful defense of the company's plans to offer limited, free internet access in India, comparing Facebook's Free Basics service with libraries and public hospitals.
 
 

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Amazon Shattered Records with an an Insanely Successful Holiday Season

Amazon reports that it had an absolutely massive holiday season, the biggest ever in its 21-year history, hitting numerous milestones. The Seattle-based company added 3 million new Amazon Prime subscribers in the third week of December alone, buoyed by free two-day shipping-only two- hours in some areas.
 
 

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Amazon Prime adds more than 3M new members in 1 week at peak of shopping season - GeekWire

Amazon said tonight that it added more than 3 million new Amazon Prime members globally in just one week at the height of the holiday shopping season this year. It's the latest sign of growth for the company's $99/year free-shipping and video-streaming subscription service.
 
 

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Mobile internet is now just the internet

The Christmas holidays are the time of year when different generations of the family gather around the dinner table. So it's a perfect opportunity for a spot of tech anthropology. Here's how to do it. At some point, insert into the conversation a contemporary topic about which most people have strong opinions but know relatively little.
 
 

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Dean Bubley's Disruptive Wireless: New Year Rant: 10 Awful Tech-Industry Terms to Stop Using in 2016

 
  In the spirit of the holiday season and New Year, this is another list about 2016. There's a bunch of words and concepts used in the technology industry that make you look like a fool, or at least lazy and sloppy. They're often meaningless, duplicitously-used to "misframe" an argument, or just generally cringe-worthy.  
 

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10 of the Best Ads of 2015

For all the fear surrounding ad blocking, there are still a lot of people watching ads. Consider Geico's Unskippable pre-roll ad: It currently has more than 8.1 million views on YouTube. Or look to Android's ad featuring unlikely animal friends: It became the most shared ad of all time, with more than 6.4 million shares.
 
 

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2016's Biggest Social Media Trends for Business

This year, social media adoption hit a new high. Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year). This means more people now regularly use social media than the entire populations of the United States and China, combined.
 
 

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Unfortunate Celebrity Endorsements of 2015-They're No Slam Dunk!

Many people may think that celebrity sponsorships are the holy grail of marketing, but are they really worth it? While stars can boost a brand's image temporarily, they can also be a horrible match for a company in the long term. As a result, many consumers end up viewing the brand as inauthentic-or worse!
 
 

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6 Ways to Quit Bullet Points with Style

6 simple yet stylish design alternatives to the hated bullet point - to help you step up your presentation game.
 
 

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The Comunicano Communique Sunday Edition for December 27th 2015

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The Sunday Edition of The Comunicano Communique is here. The idea behind the "Sunday Edition" is to curate more feature focused articles that can help you grow, think about how your business is run and identify trends in the world of business and technology. While the weekday editions tend to include more "hard news" the Sunday Edition will offer a greater mix of insight, perspective and opinion. I hope you enjoy it and, like the Sunday paper of days gone by, you read leisurely, without the pressures of the workday.

Have a view on the news today? Please let me know what you think....Andy Abramson

 
 
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How To Focus: 5 Research-Backed Secrets To Concentration

A question a lot of us are struggling with these days is "how to focus." Concentration seems hard. Why does everyone joke about having ADD? There's a reason... Ed Hallowell, former professor at Harvard Medical School and bestselling author of Driven to Distraction, says we have "culturally generated ADD."
 
 

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6 Reasons Why Bigger Is Not Better In Your Startup

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all.
 
 

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The Freelancer Generation: Why Startups And Enterprises Need To Pay Attention

Gone are the days of the 40-hour work week that kept us at work eight hours a day (I find that most startup founders or business owners in Silicon Valley work 50-60 hours a week). Freelancing is becoming the accepted norm of the startup world.
 
 

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Drone jammers to guard top events

The system can detect, track and disrupt the controls of any rogue drones (Christopher Furlong) SOPHISTICATED drone-jamming technology is to be deployed at major public and sporting events in the UK following a successful trial at last month's Remembrance Sunday parade, The Sunday Times can reveal.

 
 

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Verizon Rumoured to Launch Premium Go90 with Zero-Rated Streaming Video Service

Verizon will introduce a paid version of its Go90 video streaming service in the first quarter next year, according to Barclays in its report to its trading clients about Verizon. The new service will be similar to what T-Mobile is offering via its 'Binge On', allowing subscribers to enjoy unlimited video streaming without eating into their monthly data allocation.
 
 

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2016: The year the freight industry goes online

Uber was founded just six years ago. It's come a long way since. In its latest funding round, Uber was valued at $68 billion, more than Netflix and Twitter combined. But industries change slowly. With all the hype, Uber still just has 13% market penetration in New York, with traditional taxi companies responding by also going online.
 
 

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The WiFi Scam That Could Steal Your Credit Card Info

Hotel WiFi is one of the most important amenities these days. But it can also create serious headaches for travelers. Josh Roberts of SmarterTravel.com weighs in on the newest WiFi scam and how you can protect yourself.
 
 

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Charities target social media influencers

Charities are turning to online stars with large YouTube audiences, following an approach increasingly used by big brands to reach new donors and volunteers. The Make-a-Wish Foundation, for children with life-threatening illnesses, DigDeep, the non-p

 
 

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11 Bitcoin Startups That Went Bust in 2015

This year was a time of further consolidation for the bitcoin industry. After what you might call a 'Wild West' period (when it seemed everyone with the urge was setting up their own bitcoin-based service), the space is now rapidly becoming more dominated by bigger, more professional outfits, often with serious funding to get them off to a solid start.

 
 

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Top 10 industry highlights of 2015

 
  As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobilegeddon." Looking back, 2015 was an exciting time to be in the digital marketing industry, with so many technology advances and product updates, as well as mergers and acquisitions.  
 

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The 25 Must-Download Apps of 2015

It's easy to get stuck in a rut using the same ol' apps day in and day out -- or maybe you're hoarding so many random Bejeweled Blitzes and fancy weather widgets you can't see the forest for the trees anymore. Either way, which new apps are actually worth a trip to the iTunes store?
 
 

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A Holiday Perspective On Technology And Consumerism

Holiday shopping, long a staple in American life, has undergone significant change over the past half century. The "Miracle on 34th Street" post-war tradition of heading downtown to Macy's or Bloomingdale's has evolved from quaintly old-fashioned to downright anachronistic.
 
 

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Columbia House Counting On Vinyl Resurgence For Its Revival

Millennials can be forgiven for not knowing about Columbia House because by the time they grew up this company had practically lost all of its importance that it held on to for decades. This mail-order service actually went bankrupt over the summer primarily because nobody wants to buy discs anymore when digital downloads and streaming have made life so much easier.
 
 

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5 ways developers can exploit geospatial tech in 2016

Since the rise of geospatial technology, applications like Facebook, Uber, and Grindr, have enabled users to engage with their surroundings to connect with friends, book a room, or set up a date. But the application of geospatial technologies is really in its infancy.
 
 

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Mark Cuban: I Don't Take Risks But I Sure Can Dance

I've considered Mark Cuban a friend since September 1997, when I flew from New York to New Orleans to attend a broadcast news industry conference. At the event - the Radio Television News Directors Association convention - I came across a exhibitor then known as AudioNet.
 
 

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NFL to Stream A Game is a Big Deal

The National Football League is going to stream a football game next season. On face this may seem more like an experiment as the game will originate in the UK as part of the NFL's global marketing effort. But OTT delivery of sports content will mean much, much more to the league and the broadcasting world which is why new startups like client, YIPTV are poised and well positioned for a new era of how sports is broadcast.

That's why I think there's more to this, a point that is called out in the Wall Street Journal story. The "more to it" deals with the NFL looking to emulate what Major League Baseball is already doing with with their app based delivery, and really what is being done by the WWF (World Wrestling Federation) which took less money from USA Networks for the broadcast rights in exchange for creating their own WWF Network.

Already more content is being produced and viewed, plus the control of the entire telecast that the WWF produces is not regulated by the USA Networks Standards and Practices. It also means that all sponsorship and ad revenue, after selling expenses, remains with the WWF.

For the NFL and their current broadcasting partners (the networks like Direct TV, NBC, CBS, ABC/ESPN, TNT) this is a big deal because sports ad revenues and sports related advertising represents a proven advertising delivery method to reach the adult male audience. At the same time, a web or app OTT streamed telecast, completely owned and managed by the NFL means they get to keep the ad revenue vs. get paid for the games rights by one of their partners and that's where it gets very interesting.

The NFL will then know exactly who is watching the game. You may need to log in, or you may have to register the app. There will be a cookie dropped on your laptop or smart device in the browser. This means targeting advertising can be delivered to you as it becomes very easy to drop a commercial into the stream just for you vs the same commercial that's seen by everyone watching a game on television where localization is more difficult beyond the local market area vs. the national television spot.

Then there's the interactivity that you don't have with over the air or cable, which the webcasting provides. Imagine you're the ad manager for State Farm Insurance and you spend millions a year buying commercials with the NFL but you don't easily know which new customers came in as a result. Add a link, have a prospect trigger a call back from their LOCAL agent, and not only will the ad manager know which ad did what, they will know what the outcome was (call, followup, insurance policy written) and then be able to allocate the costs and the revenue to the specific commercial.

With analytics the ad manager will be able to determine which commercial spot works best with which demographic audience. The ad manager will also be able to determine which agents closed the highest percentage of leads that were delivered. With things like call recording the ad manager can then listen to the actual sales calls and analyze the selling technique, language used that led to a successful or failed close. And due to analytics, the entire process using CRM technology means from impression to closing can be tracked for ad delivery effectiveness.

This also has implications to the local teams in the NFL markets.

Right now broadcast revenues are divided evenly between each franchise, but as revenue begins to be tracked for everything sold via the NFL that happens on the Internet, the ability to assign actual revenue creation by franchise area creates a whole new model that doesn't currently exist.

Who wins? Who Loses?

The NFL and the franchise owners will be big winners over time. The more the league's NFL Properties division can control, the less money that will go to the rights holders. The more the NFL can sell in merchandise for their licensees without having to go through a retailer, means greater margins for both the league and the brands selling things like jerseys and caps for starters.

Thus while Apple, Google, Yahoo and Microsoft are likely thought of as the next bidders for rights, you can't rule out Amazon either. As a matter of fact Amazon with their delivery and logistics operations could end up being the ideal partner for the NFL.

Amazon with FIRE could deliver the content easily. With FRESH the customers could order in advance their Sunday Tailgate at Home Food package. With same day delivery or next day delivery Amazon customers could order replica uniforms, caps, program books, highlight reels, etc. And because all of this is analytics based, the ability to predict and produce changes the paradigm of everything from production to delivery, thus making Amazon a significant potential partner for the NFL.

For current Internet related companies that have skin in the game like Verizon Wireless and Comcast/NBC/Universal, there has to be a lot of wonderment. Clearly they both win on the data side, but in the case of NBC, they'll lose on the ad sales side but I suspect they, being in the position they will be in, will find a way to create a sales consortium with other cable operators and the likes of Google to develop new sales and delivery traffic reporting models to insure they still make their 15 percent.

So, while this may be just one game, don't be deceived. It's a big deal and one that will be looked at as truly game changing.


AT&T-Sponsored Data-It's Nothing New, But It Could Become Very New

I find the brewing pot of noise around sponsored data that AT&T announced this week all to be a bit funny. Why? Sponsored "data" has been around for a very long time. Radio programs were sponsored as far back as the 1920s. Public television has been sponsored since the 1950.

Just as mobile data runs over licensed spectrum, so does radio and television. So the sponsoring delivery of content, whether it comes from Hollywood or Microsoft, there's really no difference. What is at stake is the past protestations of mobile operators that they need more spectrum, that they need to charge high prices to support it. Instead, there are many ways to make money and keep the cost down. Sponsored data is one of those.

For now, the sale of sponsored data is being looked at as an enterprise play. It's not. It's an advertising and marketing opportunity on so many levels. As a matter of fact, there are more marketing promotion opportunities around sponsored data than there were with television or radio.

For example, from the device in your hand, the network can now know exactly where you are when you're consuming the data. That means they can offer you more targeted "ads" or "commercials." This opens up a whole new world of broadcast promotion, the likes that are just about to be imagined.

The flip side--WiFi. It's not licensed but it is being sponsored. If you ever wondered why the cable guys are all so bullish on WiFi. It's for the same reasons. They want to sell the right to deliver the content over it.

 


The Comunicano Daily for Wednesday January 1 2014

 
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So it's a New Year and I'm still over in Portugal for another 24 hours, then over to London for some quick meetings and a flight back to the west coast just in time to head to Las Vegas for CES...So, taking a look at the stories in the news today is a heavy dose of looking back, and looking ahead and CHANGES..Walt Mossberg and Kara Swisher are moving on and away from the Wall Street Journal with big news on what is next after All Things D for them so out with the old (literally) and in with the new brings former ABC Tech Star Joanna Stern over to the new WSJD and a move to the west coast...all that and more and you'll find in onl if you move .....Now On To The News.

 

 
 

 

Let's start first with a few items of note from the teams at GigaOm, TechCrunchVenture Beat and The Verge.  Chris Albrecht leads off with a few things that need a new start in 2014.

 

 
 

 
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Four tech notions that need a fresh start in 2014

The end of the year always brings out the best intentions. Out with the old bad habits, in with the new. To that end, here are some fresh starts worth embarking on January 1: The NSA/privacy: Revelations accusing the U.S.

 
 

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James Altucher, a contributor to TechCrunch, has a very powerful and moving piece all about Change. With so many people making New Year's Resolutions, it makes for a timely read.

 
 

 
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Why 2014 Is The Year You Change

Editor's note: James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book is "Choose Yourself!" (foreword by Dick Costolo, CEO of Twitter). Follow James on Twitter @jaltucher. I stopped going to classes. I had a scholarship that paid all my living expenses ($1,200/month) so I didn't want to quit (ugh, and get a job?).

 
 

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It looks like ABC is making Changes on when people can watch first run programming online. Janko Roettgers at GigaOm has the details. This is very important as more and more cord and cable cutting is occuring, and the revenue models between content providers and delivery outlets will be changing. Consumers will be cutting back on their cable plans and paying for direct access. This will still mean the cable operator gets a cut, but how they do it will be hotly contested...Stay Tuned on this topic.

 
 

 
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Bad news for cord cutters: ABC starts restricting access to full TV show episodes

A A Fans of Modern Family, Scandal, Agents of S.H.I.E.L.D. and Revenge just got another item to add to their list of New Year's resolutions: find their cable account credentials. Starting on January 6, ABC will require viewers to sign in with their cable account information if they want to watch new episodes of the network's shows online the day after they air on TV.

 
 

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No end of year/start of year is ever complete without the best and worst. Oh, and of course there's always JibJab and their satire on the year i review--A MUST WATCH. But there's also a few items of note from TechCrunch, and VentureBeat that all give a good look back..

 
 

 
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The Best iOS And Android Apps Of 2013

Congratulations, Planet Earth! We made it another 365 days without crashing into the sun. Go team! It's the end of the year, and that means three things: booze, ridiculous sunglasses with numbers on them, and lists. Lots and lots of lists. You've seen our list of best/worst gadgets of the year.

 
 

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The Best And Worst Gadgets Of 2013

2013 was a heady year: a time of hope; a time for sadness; a time for twerking; and a time for doge. But it was also a time for gadgets. As we wait for 2013 to come to a close and hope for brighter things for the year to come, here's a look at the gadgets we loved, the ones we hated, and the ones that we found aesthetically offensive.

 
 

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Here’s the only list you need: All the tech, people, and products that mattered in 2013

We're not quite ready to say goodbye to 2013, but the time has come anyhow. Before it's time for Auld Lang Syne, here's a look back about the companies, products, people, and reporting we loved most in 2013.

 
 

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VentureBeat’s 12 most popular stories from 2013

As we wind down the last day of 2013, we thought it would be fun to take a look at the stories that have proved the most popular with our readers this year. It's a surprisingly diverse mix: From super-popular game franchises to really obscure indie games, from the ancient Apple vs.

 
 

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2013 was a more amazing year than you think

Vivek Wadhwa is a fellow at the Rock Center for Corporate Governance at Stanford University, director of research at the Center for Entrepreneurship and Research Commercialization at Duke's engineering school and distinguished scholar at Singularity and Emory universities If you go by the headlines, the iPhone 5S and Google Glass were the big technology stories of 2013, and Twitter's IPO was the event of the year.

 
 

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Walt Mossberg and Kara Swisher have left the building...But they'll be in new digs, and doing likely more to change the tech journalism world than we can imagine. Coming in to what will be called WSJD is Joanna Stern and a host of new folks who are going to have big shoes to fill. Smartly, they will take a different tact and this will only be good for the news junkies and tech hounds..

 
 

 
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You Say Goodbye and We Say Hello

This is the last day of the All Things Digital site, which began life in April of 2007 as a year-round extension of the D conference we launched in 2003. Since then, we have published nearly 40,000 posts and attracted millions of loyal readers.

 
 

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Trade Up: Ditch These Gadget Gifts Now

By Geoffrey A. Fowler and Joanna Stern Let's just clear the air as we head into 2014: In the holiday buying frenzy, you might have ended up with a few tech regrets. It's OK, Black Friday and awkward family members can do this to the best of us.

 
 

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The Verge has a very, very, very good piece on the era of the upgrade. It's a delightful and insightful read. 

 
 

 
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Welcome to the Age of the Upgrade

Everyone is an early adopter now, and it is glorious As the 1980s came to a close, a curious thing happened to American consumers: they began to really understand what the word "upgrade" meant. This realization occurred thanks to a magical fusion of technological advancement and capitalistic opportunity: the video game console.

 
 

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Search and seizure of you gadgets gets upheld when it comes to border crossing. One more reason for the cloud, cloud storage, using a browser, etc. Let them take the laptop, tablet or phone. All they'll get are the apps.

 
 

 
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District Judge Upholds Government's Right to Search Electronics at Border

The government's right to search travelers' electronic devices at the border was upheld in a ruling released by a federal judge on Tuesday, which dismissed a lawsuit challenging this policy. In his opinion, Judge Edward R.

 
 

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Sprint is making moves. The first is the desire to acquire T-Mobile. The second is to build their business business back up, using the retired but not forgotten Nextel brand.

 
 

 
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Sprint, T-Mobile Deal Moving Forward With Investor Support

Seth Fitzgerald | On 31, Dec 2013 A deal between Sprint and T-Mobile may be moving forward now that investors in the companies have given their approval. While investors may be showing their support since the deal would boost Sprint's power in the industry, any deal would still have to make it past regulators who are likely to challenge the move.

 
 

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Nextel Wants To Revive Sprint As A Business Brand, Merge Boost + Virgin Mobile Into 'Sprint Freedom'

It was only six months ago that Sprint decommissioned and shut down the Nextel iDEN push-to-talk network, and while the carrier has no plans to bring that legacy service back, the brand is another story. According to a source close to the company, Sprint wants to introduce Nextel again - as a brand for business services.

 
 

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Bitcoin is not something to think is a passing fad. It's something that will be changing how money is exchanged and already is starting to take hold. Just like PayPal changed payments, Bitcoin is starting to do the same. Chris Dixon's piece sheds lots of light on the subject.

 
 

 
 

Why I'm interested in Bitcoin by Chris Dixon

 
 

 

Some people assume that all Bitcoin advocates are motivated by a libertarian political agenda. That is certainly not my agenda. I'm a lifelong Democrat who supported Obama in the last two elections. I think the Federal Reserve plays an important function, and I don't agree with people who think inflation should be our nation's primary economic concern.

 

 
 

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LTE Advanced is something I'm starting to see as I travel. It's actually been here in Portugal for about a year. Speeds are insane. Like 150 megs mobile. And what this means is sports and entertainment will take on a whole new life on mobile.  I've gone more deeply on this with my thought on AndyAbramson.com

 
 

 
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LTE-Advanced Is the Real 4G

Have you ever called your cellphone carrier to report poor signal strength? Sure you have. And did that carrier do anything significant to fix the problem? Of course it didn't-unless you live in South Korea.

 
 

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LTE-Advanced is a Sports Programming Opportunity on Steroids

The flying P has been the Flyers' primary logo...The flying P has been the Flyers' primary logo since the beginning. (Photo credit: Wikipedia)

LTE Advanced is something I'm starting to see rolling out as I travel. It's actually been here in Portugal for about a year though not really named LTE-A. The speeds are insane. Something like 150 megs on mobile. So what this means to me is how sports and entertainment will take on a whole new life on mobile devices.  As someone who grew up working around the growth of PRISM in Philadelphia, where it was one of the USA's first regional sports and entertainment networks to offer cable customers home games of the Philadelphia Flyers on cable, to be able to watch first run movies without leaving their homes before HBO carried them and to see other premium content, I can see the parallels so very clearly.

We'll start  to see sports packages on your mobile devices that make MLB's At Bat seem rudimentary. This is also going to be a massive opportunity for the PayPerView business and for out of market rights and viewing. For example, Real Madrid can sell their rights to specific operators in specific markets outside of Spain. Exclusively. For the operators, they can build on fan loyalty, or better yet, Real Madrid can become a globally operating MVNO, where the money they make on the content, easily covers the cost of voice, text and data

This would also be a boom to mobile operators who would rather be infrastructure providers and pipe suppliers, letting others take on the marketing of the services, which creates a massive opportunity for a company like ITSON, who wants to change how mobile subscribers pick, buy and consume their plans and services a massive opportunity. This is why net neutrality rapidly comes to the front line, but there will be so many different business plays by the operators possible, the question will become which model will work best where.

The IEEE's Spectrum has a nice take on what the technology means as it makes you realize what's ahead for us with mobile.