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The Comunicano for Monday February 6 2017

 

 
 
FEBRUARY 6 - ISSUE #16
Andy Abramson
A massive :Thank You All" to the team at Revue for your kind words this past week.

Before we jump into the news we have to smile! High praise indeed!
The Super Bowl was one of the best games ever, and for the advertisers who took options on overtime commercials, a big win that way for them on price versus audience delivery. The ads and the halftime show with drones certainly were big hits in Houston and around the world.  What’s more, it was the first ever to be seen in VR (virtual reality). Now that’s COOL!!

We’ll lead off with some non-game coverage and then jump into more news as the commercials are certainly stirring up a lot of online commentary. Then we’ll follow with a bunch of news nuggets on Apple, and more on Artificial Intelligence, the FCC, VC’s, insight on Microsoft Edge and WebRTC, plus a bunch of other news you need to know including a nice peek into the new in flight Wi-Fi speeds for those who fly.

That’s all in today’s overtime sized COMUNICANO!
Bowl Watch
2017 Super Bowl becomes first VR UHD-enabled Big Game
Super Bowl 2017 ads navigate fraught political landscape
All the ads that ran during the Super Bowl, in order
Netflix's 'Stranger Things' generated the most Super Bowl ad tweets, according to Amobee
Verizon is trolling their competitors on Twitter and T-Mobile is standing up for themselves
Airbnb follows Super Bowl ad with call to house 100K in need
Google Home's Super Bowl Ad Exposes a Big Flaw
Intel powered the drones during Lady Gaga’s Super Bowl halftime show
Amazon Echo spot ‘primes’ Super Bowl audience for drone delivery in the US
Apple Watch
Apple's Trump Card Inside Your New MacBook Pro
AI Watch
5 everyday products and services ripe for AI domination
Why You Need to Use AI in Email Marketing Now
When Trump Tweets, This Bot Makes Money
Friends & Enemies
Microsoft and the WebRTC Edge Case
Here’s Exactly How the Internet Is Now Under Threat
VC’s are not your friends, they’re frenemies
The Univision blackout isn't about Latinos' access to news — it's about money
Agreement on roaming wholesale caps: impact on competition and European end-users
Odds & Ends
Uber's getting serious about its flying car business
Hiring tip: don’t interview like the NFL
Gogo 2Ku connectivity impresses on Delta east coast flight
This 17-hour flight is now the longest in the world

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Carefully curated by Andy Abramson with Revue
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The Arrival of Smarter Video Conference-Acrossio

My agency, Comunicano and I have been involved in a few successes in the conferencing field, starting with SightSpeed (now a part of Logitech), HiDefConferencing (now part of GoToMeeting but originally acquired by Citrix), WebDialogs (acquired by IBM and at the core of SameTime), plus we've kicked around WebRTC since it's earliest of days, working with leader Temasys, pioneer of ORTC, Hookflash, and others. That's why when it comes to being impressed by something new in video conferencing, or conferencing, I usually hit pause, as not much motivates me, as I've pretty much settled on Zoom and UberConference, while canning paid subscriptions to GoToMeeting and Cisco's WebEx last year.

So when I saw Acrossio on pal Tsahi's WebRTC Index I figured it was at least worth a look, as here's a company openly admitting they're WebRTC based, as the collision of VoIP and WebRTC was one of my predictions for 2017.

Acrossio instantly got my attention with Living Meeting on their home page. But, as I began to play with Acrossio I realized their core value isn't Living Meetings, it's smarter meetings. They do this by real time tagging as part of the note taking (I wish I could integrate their Tasks with Basecamp or Trello, send notifications via Slack-especially if you assign a task to someone not in the meeting.  Right now they integrate with LinkedIn, and do a better job of it than Hookflash's original attempt by avoiding being the calling company for LinkedIn but leveraging LinkedIn's sign in for sign up.

What's more there's lots of power in the way they've approached video conferencing. For starters Acrossio offers four different modes of conferencing: Online, Local, Self Recording and From External Content such as YouTube or Vimeo.

Acrossio1
While you can share files, Acrossio lacks on screen sharing of files in the session. So while you can share the video, you can't share a Google Slides document in the session the way you can with UberConference. A minor drawback and one I expect them to solve overtime.

My feeling is Acrossio is really just starting out, so while they are listed as five years old, it feels like their approach with WebRTC is taking video conferencing in a different and more robust direction, as the note taking and tagging, assigning tasks, and making those actions a part of the actual conversation is almost novel, and really is long needed functionality in video conferencing.  The self recording mode, which  for the work team sharing and tasking.  They have a Windows Desktop app, that appears to be a messaging app. There's various ways to invite people to join, maybe too, including Slack integration so I get the sense there's more to come. Lots more.

There's something here, and I hope to learn more about Acrossio as time goes on.