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The Comunicano for Tuesday January 25th 2016

Sprint Buys Into Tidal-Music to Drive Brand

Sprint is taking a 1/3rd equity interest in Jay-Z's Tidal music service. With AT&T buying Direct TV, and Verizon stepping up to buy Yahoo (maybe), the face of the three telecom giants is quickly shifting from delivering voice and text into being the pipe that roars with content. All this is coming as 5G is around the corner and the battle for who has what on which service begins to rage on.

This move is designed in my mind to further push Sprint into the urban, Asian and Latin markets in the USA, especially with pre-paid, while Verizon goes for the corporate customer, AT&T aims to be all things to all people, while T-Mobile focuses on the consumer. The investment also comes at a time when services like Pandora and Spotify as well as Apple's iTunes all need to get an edge over one another. With Tidal, Sprint is staking its claim to secure some exclusive content that will only be available to its customers, or what's more likely, will be available first to their customers. 

Expect to see more of these types of investments and alignments as Comcast and Charter also start to toss their cash and stock war chests into the fray.

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