Ride sharing service Uber is following Lyft for a change. While Lyft has been using Los Angeles based Telzio as their communications provider, Uber has turned to Dialpad in addition to using UberConference, The choosing of cloud based communications solutions providers is making it far easier for both companies to communicate better internally and get things going faster, as the game changing ride services both expand into new cities and countries around the world.
Dialpad founder Craig Walker told VoipWatch exclusively yesterday, "we started working with Uber as they were heavy users of UberConference for a while before we even launched Dialpad. Both products fit their culture of innovation and disruption, so Dialpad was a natural fit once they started looking for a modern business communications service."
The move to adopt what Walker has labeled "modern business communications" falls well in line with a long belief that disruptive startups, especially those from Silicon Valley, want more and want different in what their telco can provide them and are bypassing the long established companies like AT&T and Verizon. Instead the newly minted, high growth companies are choosing to embrace the more nimble, service providers that have come on stream post the birth of the cloud era.
These newer companies are the earlier adopters of where businesses are going, and they want services that are easy to deploy and cloud based, just like the way their own businesses are based, using similar service from the likes of Amazon Web Services. So while they still need and require the core features that the traditional telcos provide, these new companies also need modern era features that were birthed by companies like Skype and GrandCentral (Walker sold that to Google and led the transition to GoogleVoice. Google are now investors in Dialpad) with the online management that Vonage and 8x8 pioneered in telecom.
These new, modern services and the companies delivering them are largely being fueled by API's both public and private. The API's are spawning a new economy, new ways of doing business, and entire ecosystems. That's something that will be well talked about and explored at All About The API, the upcoming conference being held in Las Vegas in July. An example of how API's work is best seen in the Dialpad app today on the iPhone and iPad. By connecting to an SMS interconnection provider like recent Vonage acquisition Nexmo, Twilio or Syniverse, modern UC companies able to enable SMS to the desktop and from within their apps, much like iMessage or Google Hangouts. The API's allow for the interconnection and interfacing to between customers and the carriers in the middle making them the modern day middleware.
And, Apple, long resistant to opening up the iOS dialer to Unified Communications providers gave them a big shot in the arm on Monday. At the World Wide Developer Conference Apple announced the opening up of the dialer on the iPhone. This is a significant move as it will allow unified communications providers like Dialpad, Telzio, 8x8 and others to no longer need to use plain vanilla softphones that have been the only way users could interface with UC providers. Once released the UC players will be able to make use the iPhone's native dialer as the front end for dialing, while allowing their own apps to be where the more customized features are placed.
"Since launching GrandCentral and Google Voice nearly 10 year, we always were frustrated by the inability to make our services work smoothly with the iPhone. The announcement today opens the market up to the type of competition Judge Green envisioned back then. Now businesses again can choose. Of course, I hope they choose Dialpad," said Walker.
The opening up of the iOS dialer by Apple parallels that 1984 decision in opening up the Bell System to alternative long distance carriers. Previously, the only long distance carrier that a caller could use was the one that was aligned with the local Bell operating company, and that was usually AT&T. With the Telecommunications Act of 1984 consumers and businesses were free to choose any long distance carrier. In essence, with Apple opening up the dialer, they are doing the same thing, turning the mobile operator into a pipe. With LTE and LTE-A coming online, those in the more built out mobile high speed data areas will be able to avoid using their mobile operator for voice, and text, and move everything over to the data side where a more feature rich experience will be had.
"This is the missing link that we have been waiting for on iOS ever since the first iPhone came out. Android has had this for years, and Apple did add VoIP specific features a while back such as battery saving via the background notification feature, but we have been missing the ability to have a VoIP services coexist on an iPhone," said Peter Rank Schrøder, CEO of Telzio. "This will make life much easier for anyone using a secondary number such as a business number, on an iPhone."
Apple's move further makes the mobile operator, the modern day "dumb pipe" something smart entrepreneurs like Walker have been exploiting for years dating back to his days at the original Dialpad, and which new kids on the block like Schrøder are also breaking new ground.